Pb2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pb2 sales on Amazon US totaled 226,400 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $2,434,498 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 55.0% of revenue, while a typical listing is priced at $15.31. The keyword itself pulled 44,412 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the pb2 Top 50 moved 2,401,050 units and $27,903,566 in cumulative sales — an average of 200,088 units and $2,325,297 per month. Monthly throughput topped out at 230,500 units in June 2026 and dipped to 133,000 in May 2026, leaving the latest reading 19.5% higher than August 2025.
Pb2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$2.4M
▼ 11.1% MoM
Top 10 Market Share 2026/07
66.3%
Pb2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pb2 listing on Amazon US in July 2026 is ASIN B0011EKWBQ (Brand: kerrygold), which sold 40,000 units at $4.68 apiece — equal to 17.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,338,120 in July 2026 — 66.3% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pb2' on Amazon
July 2026
![PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein (ASIN B07X1LFDH9), rank #6 by monthly sales volume for 'Pb2' on Amazon](https://m.media-amazon.com/images/I/71SWJQIT07L._AC_UY512_.jpg)
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0011EKWBQ
kerrygold Pure Irish Butter, Salted, 8 oz
40K
▲ 33.3%vs. prior month
$183.2K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B074H5ZHVZ
365 by Whole Foods Market, Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce
20K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B01FYXCQ1S
PBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1)
10K
▲ 42.9%vs. prior month
$163.9K
latest month
12-month trend
B07X1LFDH9
PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein
10K
▲ 25.0%vs. prior month
$175K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pb2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PBfit is the best-performing pb2 brand in July 2026, moving 53,000 units across 5 ASINs for 35.3% of Top 10 volume. kerrygold follows with 40,000 units (26.7%), ahead of 365 by Whole Foods Market on 20,000 units (13.3%).
With 5 brands splitting the Top 10 and 75.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.68 to $14.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PBfit
5 ASINs in Top 10
35.3%
Units
53K
Revenue
$680.8K
Avg. price
$14.44
B01KKEECLS
$13.67·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold20KB01FYXCQ1S
$16.39·★4.8·28.5K revsPBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1)
Units sold10KB01LRF0TB6
$12.30·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold9KB08H56G22H
$18.86·★4.7·8.7K revsPBfit Simply Peanut Powder 24 Oz, 9g Protein, One Ingredient | Real Roasted Peanuts, One Ingredient, 9g Protein, No Added Sugar or Salt, Gluten Free, 70 Calories, Low Fat, Baking
Units sold7KB09PMN6DRV
$10.99·★4.8·28.5K revsPBfit Organic Peanut Butter Powder 8 Oz, Peanut Spread with 7g Protein | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Units sold7K
kerrygold
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$183.2K
Avg. price
$4.68
B0011EKWBQ
$4.68·★4.9·21.2K revskerrygold Pure Irish Butter, Salted, 8 oz
Units sold40K
365 by Whole Foods Market
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$98K
Avg. price
$4.85
B074H5ZHVZ
$4.85·★4.3·7.8K revs365 by Whole Foods Market, Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce
Units sold20K
Trending Pb2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01LRF0TB6 booked 9K units at $12.30, with ▲ 350.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LRF0TB6
PBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Price
$12.30
Rating
4.7
Reviews
38.3K
Latest month sales
B00V3UTSDG
PB2 Powdered Peanut Butter,6.5 oz
Price
$4.22
Rating
4.7
Reviews
1.4K
Latest month sales
B09PMN6DRV
PBfit Organic Peanut Butter Powder 8 Oz, Peanut Spread with 7g Protein | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.8
Reviews
28.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pb2 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card