Pb2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pb2 sales on Amazon US totaled 250,300 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $2,573,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 53.7% of revenue, while a typical listing is priced at $15.47. The keyword itself pulled 45,876 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the pb2 Top 50 moved 2,590,900 units and $28,986,354 in cumulative sales — an average of 215,908 units and $2,415,529 per month. Monthly throughput topped out at 250,300 units in July 2026 and dipped to 142,700 in May 2026, leaving the latest reading 24.9% higher than August 2025.
Pb2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
250.3K
▲ 0.4% MoM
Monthly Revenue 2026/07
$2.6M
▼ 9.4% MoM
Top 10 Market Share 2026/07
66.3%
Pb2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pb2 listing on Amazon US in July 2026 is ASIN B0011EKWBQ (Brand: kerrygold), which sold 40,000 units at $4.68 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 166,000 units and $1,382,210 in July 2026 — 66.3% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pb2' on Amazon
July 2026
![PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein (ASIN B07X1LFDH9), rank #8 by monthly sales volume for 'Pb2' on Amazon](https://m.media-amazon.com/images/I/71SWJQIT07L._AC_UY512_.jpg)
Is 66.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0011EKWBQ
kerrygold Pure Irish Butter, Salted, 8 oz
40K
▲ 33.3%vs. prior month
$183.2K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B00MHVEBY6
SKIPPY Natural Creamy Peanut Butter Spread, Plant Based Protein, 26.5oz | 4 Ingredients, 7g Protein / serving, Gluten-free. Perfect for Dipping, Protein Snacks, Adult & Kids Snacks, Kids Lunch
20K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B074H5ZHVZ
365 by Whole Foods Market Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce
20K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz | Nothing artificial, gluten free mini bars with 6g protein each, made with organic superfoods
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B07DDWCHJP
Justin's Nut Butter PNUT BTR, Classic, Size 28 OZ - No Artificial Ingredients Gluten Free Kosher,1.75 Pound (Pack of 1) | Made with Peanuts - Shelf Stable Sandwich Spread - Certified Gluten-Free, Non-GMO Project Verified, and Kosher
10K
▲ 11.1%vs. prior month
$76.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pb2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PBfit is the best-performing pb2 brand in July 2026, moving 46,000 units across 4 ASINs for 27.7% of Top 10 volume. kerrygold follows with 40,000 units (24.1%), ahead of SKIPPY on 20,000 units (12.0%).
With 7 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.74 to $13.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PBfit
4 ASINs in Top 10
27.7%
Units
46K
Revenue
$604.2K
Avg. price
$13.98
B01KKEECLS
$10.25·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold20KB01FYXCQ1S
$16.39·★4.8·28.5K revsPBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Units sold10KB01LRF0TB6
$12.30·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold9KB08H56G22H
$16.98·★4.7·8.7K revsPBfit Simply Peanut Powder 24 Oz, 9g Protein, One Ingredient | Real Roasted Peanuts, One Ingredient, 9g Protein, No Added Sugar or Salt, Gluten Free, 70 Calories, Low Fat, Baking
Units sold7K
kerrygold
1 ASIN in Top 10
24.1%
Units
40K
Revenue
$183.2K
Avg. price
$4.68
B0011EKWBQ
$4.68·★4.9·21.2K revskerrygold Pure Irish Butter, Salted, 8 oz
Units sold40K
SKIPPY
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$74.8K
Avg. price
$3.74
B00MHVEBY6
$3.74·★4.7·5.3K revsSKIPPY Natural Creamy Peanut Butter Spread, Plant Based Protein, 26.5oz | 4 Ingredients, 7g Protein / serving, Gluten-free. Perfect for Dipping, Protein Snacks, Adult & Kids Snacks, Kids Lunch
Units sold20K
Trending Pb2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01FYXCQ1S booked 10K units at $16.39, with ▲ 42.9% MoM change. On the growth side, B096H8LPP2 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FYXCQ1S
PBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Price
$16.39
Rating
4.8
Reviews
28.5K
Latest month sales
B01LRF0TB6
PBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Price
$12.30
Rating
4.7
Reviews
38.3K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz | Nothing artificial, gluten free mini bars with 6g protein each, made with organic superfoods
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
549
Latest month sales
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