Cashew Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing cashew butter brand in July 2026, moving 55,000 units across 5 ASINs for 48.2% of Top 10 volume. Squirrel Brand follows with 30,000 units (26.3%), ahead of purely elizabeth. on 10,000 units (8.8%).

With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $7.83, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VK84P2 booked 6K units at $6.79, with ▲ 20.0% MoM change. On the growth side, B012Q04O6M leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B014Q32YWS close behind at ▲ 100.0% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.