Pb2 Powdered Peanut Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

PBfit is the best-performing pb2 powdered peanut butter brand in July 2026, moving 53,000 units across 5 ASINs for 55.8% of Top 10 volume. PB2 follows with 23,000 units (24.2%), ahead of Justin's Nut Butter on 10,000 units (10.5%).

With 4 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.72 to $14.05, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LRF0TB6 booked 9K units at $12.30, with ▲ 350.0% MoM change. On the growth side, B0DLKV357J leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0GK35R828 close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.