Peanut Butter Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peanut Butter Powder sales on Amazon US totaled 184,400 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $3,136,281 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 37.0% of revenue, while a typical listing is priced at $27.13. The keyword itself pulled 54,772 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the peanut butter powder Top 50 moved 2,011,950 units and $36,812,366 in cumulative sales — an average of 167,663 units and $3,067,697 per month. Monthly throughput topped out at 212,200 units in June 2026 and dipped to 112,300 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Peanut Butter Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.4K
▼ 13.1% MoM
Monthly Revenue 2026/07
$3.1M
▼ 18.0% MoM
Top 10 Market Share 2026/07
55.9%
Peanut Butter Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peanut butter powder listing on Amazon US in July 2026 is ASIN B01KKEECLS (Brand: PBfit), which sold 20,000 units at $13.67 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 103,000 units and $1,161,200 in July 2026 — 55.9% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peanut Butter Powder' on Amazon
July 2026
![PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein (ASIN B07X1LFDH9), rank #4 by monthly sales volume for 'Peanut Butter Powder' on Amazon](https://m.media-amazon.com/images/I/71SWJQIT07L._AC_UY512_.jpg)
![PB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein, 90% Less Fat, Certified Gluten Free, Only 60 Calories per Serving, Perfect for Protein Shakes, Smoothies, and Low-Carb, Keto Diets (ASIN B07SXBL1GF), rank #10 by monthly sales volume for 'Peanut Butter Powder' on Amazon](https://m.media-amazon.com/images/I/71lAog2IS6L._AC_UY512_.jpg)
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B074H5ZHVZ
365 by Whole Foods Market Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce
20K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
B01FYXCQ1S
PBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
10K
▲ 42.9%vs. prior month
$163.9K
latest month
12-month trend
B07X1LFDH9
PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein
10K
▲ 25.0%vs. prior month
$175K
latest month
12-month trend
B01LRF0TB6
PBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
9K
▲ 350.0%vs. prior month
$103K
latest month
12-month trend
B0046HNRPS
Once Again Organic Creamy Peanut Butter No Sugar Added - Single Ingredient, Unsalted, Natural Peanut Butter No Palm Oil - Glass Jar, Non-GMO, Gluten Free - Smooth and Unsweetened - 1 Jar (16 oz) | Unsalted, Natural Peanut Butter No Palm Oil, Glass Jar, Non-GMO, Gluten Free, Smooth and Unsweetened, 1 Jar (16 oz)
7K
▼ 22.2%vs. prior month
$64.1K
latest month
12-month trend
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Best Peanut Butter Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PBfit is the best-performing peanut butter powder brand in July 2026, moving 53,000 units across 5 ASINs for 51.5% of Top 10 volume. PB2 follows with 23,000 units (22.3%), ahead of 365 by Whole Foods Market on 20,000 units (19.4%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.85 to $14.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PBfit
5 ASINs in Top 10
51.5%
Units
53K
Revenue
$680.8K
Avg. price
$13.19
B01KKEECLS
$13.67·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold20KB01FYXCQ1S
$16.39·★4.8·28.5K revsPBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Units sold10KB01LRF0TB6
$12.30·★4.7·38.3K revsPBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold9KB08H56G22H
$14.25·★4.7·8.7K revsPBfit Simply Peanut Powder 24 Oz, 9g Protein, One Ingredient | Real Roasted Peanuts, One Ingredient, 9g Protein, No Added Sugar or Salt, Gluten Free, 70 Calories, Low Fat, Baking
Units sold7KB09PMN6DRV
$9.33·★4.8·28.5K revsPBfit Organic Peanut Butter Powder 8 Oz, Peanut Spread with 7g Protein | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Units sold7K
PB2
3 ASINs in Top 10
22.3%
Units
23K
Revenue
$318.3K
Avg. price
$14.05
B07X1LFDH9
$17.94·★4.7·6.6K revsPB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar, No Added Salt, No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein
Units sold10KB00V3UTSDG
$4.22·★4.7·1.4K revsPB2 Powdered Peanut Butter,6.5 oz
Units sold7KB07SXBL1GF
$19.99·★4.8·8.7K revsPB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein, 90% Less Fat, Certified Gluten Free, Only 60 Calories per Serving, Perfect for Protein Shakes, Smoothies, and Low-Carb, Keto Diets
Units sold6K
365 by Whole Foods Market
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$98K
Avg. price
$4.85
B074H5ZHVZ
$4.85·★4.3·7.8K revs365 by Whole Foods Market Organic Creamy Peanut Butter, Unsweetened & Unsalted, Stir and Enjoy, 16 Ounce
Units sold20K
Trending Peanut Butter Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LRF0TB6 booked 9K units at $12.30, with ▲ 350.0% MoM change. On the growth side, B0BJLFRB3S leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00DC5ZKQE close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LRF0TB6
PBfit Classic Peanut Butter Powder 24 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Price
$12.30
Rating
4.7
Reviews
38.3K
Latest month sales
B0BJLFRB3S
Body Fortress Super Advanced Whey Protein Powder, Chocolate PB, 1.78 lbs | Flavor: Chocolate Peanut Butter, Immune Support, Muscle and Strength Development, (Packaging May Vary)
Price
$29.99
Rating
4.5
Reviews
2.5K
Latest month sales
B00DC5ZKQE
Hoosier Hill Farm Real Butter Powder, 1LB (Pack of 1)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
8.1K
Latest month sales
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