Paulas Choice Toner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paulas Choice Toner sales on Amazon US totaled 562,000 units in July 2026 (▼ 28.1% vs. the prior month), generating an estimated $10,526,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.2% of unit volume and 63.9% of revenue, while a typical listing is priced at $24.57. The keyword itself pulled 15,208 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the paulas choice toner Top 50 moved 7,068,700 units and $132,033,702 in cumulative sales — an average of 589,058 units and $11,002,809 per month. Monthly throughput topped out at 782,000 units in June 2026 and dipped to 420,700 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Paulas Choice Toner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
562K
▼ 28.1% MoM
Monthly Revenue 2026/07
$10.5M
▼ 30.5% MoM
Top 10 Market Share 2026/07
71.2%
Paulas Choice Toner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paulas choice toner listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 17.8% of every unit tracked in this report.
The Top 10 ASINs account for 400,000 units and $6,723,900 in July 2026 — 71.2% of unit volume and 63.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paulas Choice Toner' on Amazon
July 2026
Is 71.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▲ 100.0%vs. prior month
$600K
latest month
12-month trend
B0CSDWS3HJ
BYOMA Hydrating Milky Toner | Dewy, Ultra Hydrating, Soothes Skin, Locks in Moisture, Reduces Redness, Barrier Repair
20K
▼ 50.0%vs. prior month
$299.8K
latest month
12-month trend
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Best Paulas Choice Toner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing paulas choice toner brand in July 2026, moving 160,000 units across 2 ASINs for 40.0% of Top 10 volume. medicube follows with 110,000 units (27.5%), ahead of Paula's Choice on 80,000 units (20.0%).
With 7 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.25 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
2 ASINs in Top 10
40.0%
Units
160K
Revenue
$1.9M
Avg. price
$11.25
B071914GGL
$13.50·★4.7·61.3K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB0DMTDN158
$9.00·★4.7·61.3K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60K
medicube
2 ASINs in Top 10
27.5%
Units
110K
Revenue
$2M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.6K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0BPLYHDPG
$15.12·★4.7·5.2K revsmedicube Toner Pads Deep Vita C Facial Toner Pad for Uneven Skin Tone Care | Deeply Hydrating & Resurfacing Pad with Vitamin Water and 3 Types of Vitamin - Korean Skin Care, 70 Pads, 1 Pack
Units sold10K
Paula's Choice
2 ASINs in Top 10
20.0%
Units
80K
Revenue
$2.1M
Avg. price
$26.00
B00949CTQQ
$37.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB07C5SS6YD
$15.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40K
Trending Paulas Choice Toner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08C2BLPD2 booked 10K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B07C5SS6YD leads positive momentum with ▲ 100.0% MoM growth on 40K units, with B0CRC94LRR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08C2BLPD2
Good Molecules Niacinamide Brightening Toner with Arbutin, 4 fl oz | Brightens and evens the look of skin tone, refines texture, and minimizes the look of pores.
Price
$13.97
Rating
4.6
Reviews
10.7K
Latest month sales
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
B0CRC94LRR
Paula's Choice 6% Mandelic + 2% Lactic Acid Liquid Exfoliant | Gentle AHA Exfoliation for Discoloration, Bumpy Texture & Radiance, for Sensitive Skin, Fragrance-Free
Unlock to view ASIN details and product titles
Price
$15.00
Rating
4.5
Reviews
1K
Latest month sales
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