Disposable Face Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Face Towels sales on Amazon US totaled 381,900 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $6,050,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 64.4% of revenue, while a typical listing is priced at $14.96. The keyword itself pulled 30,673 Amazon queries over the same period (▲ 17.0% MoM).
Zooming out to the 12-month window ending July 2026, the disposable face towels Top 50 moved 4,334,250 units and $71,128,657 in cumulative sales — an average of 361,188 units and $5,927,388 per month. Monthly throughput topped out at 494,000 units in June 2026 and dipped to 268,400 in May 2026, leaving the latest reading 18.0% higher than August 2025.
Disposable Face Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
381.9K
▼ 22.7% MoM
Monthly Revenue 2026/07
$6.1M
▼ 26.7% MoM
Top 10 Market Share 2026/07
59.7%
Disposable Face Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable face towels listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 26.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 228,000 units and $3,897,850 in July 2026 — 59.7% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Face Towels' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0F4GPMC2M
Reduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
30K
▼ 62.5%vs. prior month
$538.5K
latest month
12-month trend
B0F8P3GXXH
Cliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
B0812B1FMQ
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
20K
▼ 33.3%vs. prior month
$718K
latest month
12-month trend
B0CDGH174C
Ditoi Face Towels XXL, Ultra‑Soft Disposable Facial Towels | 10"×12" Thick Face Cloths for All Skin Types, Lint-free Dry Wipes for Skincare, Makeup Removal and Cleansing, 50 Count
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B0CXPRKTDD
Ourmed Life Clean Face Towels Disposable, Ultra Soft & Absorbent, 100 Ct | Lint-Free, Sensitive Skin Friendly, Biodegradable, Skincare, Makeup Remover Dry Wipes, Facial Towels for Women Cleansing
10K
▼ 50.0%vs. prior month
$95.5K
latest month
12-month trend
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Best Disposable Face Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing disposable face towels brand in July 2026, moving 150,000 units across 3 ASINs for 65.8% of Top 10 volume. Cliganic follows with 20,000 units (8.8%), ahead of ourmed life on 20,000 units (8.8%).
With 7 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.23 to $23.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
3 ASINs in Top 10
65.8%
Units
150K
Revenue
$3.1M
Avg. price
$23.93
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6.1K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30KB0812B1FMQ
$35.90·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 50 ct per pack, 2 Packs, 100 Ct Total
Units sold20K
Cliganic
1 ASIN in Top 10
8.8%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0F8P3GXXH
$9.99·★4.7·2.6K revsCliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
Units sold20K
ourmed life
2 ASINs in Top 10
8.8%
Units
20K
Revenue
$215.7K
Avg. price
$9.23
B0CXPRKTDD
$8.48·★4.4·2.7K revsOurmed Life Clean Face Towels Disposable, Ultra Soft & Absorbent, 100 Ct | Lint-Free, Sensitive Skin Friendly, Biodegradable, Skincare, Makeup Remover Dry Wipes, Facial Towels for Women Cleansing
Units sold10KB09WMRNPY1
$9.99·★4.7·5.6K revsOurmed Life Disposable Face Towels XL, Ultra Soft & Absorbent, 50 Count | 10" x 12", Sensitive Skin Friendly, Skin Soothing, Redness Care, Biodegradable, Facial Towels for Makeup Removal & Cleansing
Units sold10K
Trending Disposable Face Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BN393YV1 leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0F8P1MZS9 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BN393YV1
HOMEXCEL Face Towels, Disposable Face Towelette Ultra Soft & Absorbent | Biodegradable Makeup Remover Dry Wipes, Facial Wash Cloth for All Skin, Lint-Free for Skincare & Cleansing, 100 Count (2 Box)
Price
$9.99
Rating
4.4
Reviews
3.4K
Latest month sales
B0F8P1MZS9
Cliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 100 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
Price
$17.99
Rating
4.7
Reviews
2.6K
Latest month sales
B0DKS8T33R
AIDEA Face Towels Disposable-100Ct (2 Box), Face Cloths for Sensitive Skin | Clean Facial Towelettes, Facial Cleansing Wipes for Makeup Removing, Nursing, Travel, Dry Wipes
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
2.5K
Latest month sales
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