Palmers Natural Bronze Sunless Tanning Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Palmers Natural Bronze Sunless Tanning Oil sales on Amazon US totaled 394,000 units in July 2026 (▼ 37.5% vs. the prior month), generating an estimated $6,902,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.1% of unit volume and 36.4% of revenue, while a typical listing is priced at $16.61. The keyword itself pulled 3,936 Amazon queries over the same period (▼ 83.5% MoM).
Zooming out to the 12-month window ending July 2026, the palmers natural bronze sunless tanning oil Top 50 moved 3,985,500 units and $65,928,705 in cumulative sales — an average of 332,125 units and $5,494,059 per month. Monthly throughput topped out at 630,000 units in June 2026 and dipped to 215,700 in December 2025, leaving the latest reading 63.2% higher than August 2025.
Palmers Natural Bronze Sunless Tanning Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
394K
▼ 37.5% MoM
Monthly Revenue 2026/07
$6.9M
▼ 39.3% MoM
Top 10 Market Share 2026/07
38.1%
Palmers Natural Bronze Sunless Tanning Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold palmers natural bronze sunless tanning oil listing on Amazon US in July 2026 is ASIN B00L2PB3BW (Brand: Beauty by Earth), which sold 40,000 units at $35.99 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,509,600 in July 2026 — 38.1% of unit volume and 36.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Palmers Natural Bronze Sunless Tanning Oil' on Amazon
July 2026
Is 38.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B0FB9LRL1V
Palmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
10K
▼ 50.0%vs. prior month
$157K
latest month
12-month trend
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Palmers Natural Bronze Sunless Tanning Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palmer's is the best-performing palmers natural bronze sunless tanning oil brand in July 2026, moving 50,000 units across 5 ASINs for 33.3% of Top 10 volume. Beauty by Earth follows with 40,000 units (26.7%), ahead of Jergens on 40,000 units (26.7%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.38 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palmer's
5 ASINs in Top 10
33.3%
Units
50K
Revenue
$484.2K
Avg. price
$9.38
B0FB9LRL1V
$13.99·★4.7·2.3K revsPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Units sold10KB000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB0009F3O8Q
$6.69·★4.8·44.1K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Units sold10KB001KYU1H2
$10.97·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10KB00J1FNW28
$7.79·★4.6·48.2K revsPalmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
Units sold10K
Beauty by Earth
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·23.8K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
Jergens
2 ASINs in Top 10
26.7%
Units
40K
Revenue
$418K
Avg. price
$10.47
B07DP5JQH2
$10.47·★4.6·17.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
Units sold20KB001UTK76C
$10.47·★4.5·23.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
Units sold20K
Trending Palmers Natural Bronze Sunless Tanning Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000056W74 booked 10K units at $7.48, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Price
$7.48
Rating
4.7
Reviews
28.8K
Latest month sales
B0009F3O8Q
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Price
$6.69
Rating
4.8
Reviews
44.1K
Latest month sales
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.6
Reviews
9.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this palmers natural bronze sunless tanning oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card