Jergens Self Tanner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jergens Self Tanner sales on Amazon US totaled 297,000 units in July 2026 (▼ 26.7% vs. the prior month), generating an estimated $5,865,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 51.5% of revenue, while a typical listing is priced at $18.78. The keyword itself pulled 20,192 Amazon queries over the same period (▼ 19.9% MoM).
Zooming out to the 12-month window ending July 2026, the jergens self tanner Top 50 moved 2,774,800 units and $53,574,554 in cumulative sales — an average of 231,233 units and $4,464,546 per month. Monthly throughput topped out at 405,000 units in June 2026 and dipped to 136,300 in December 2025, leaving the latest reading 72.8% higher than August 2025.
Jergens Self Tanner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297K
▼ 26.7% MoM
Monthly Revenue 2026/07
$5.9M
▼ 26.3% MoM
Top 10 Market Share 2026/07
46.5%
Jergens Self Tanner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jergens self tanner listing on Amazon US in July 2026 is ASIN B00L2PB3BW (Brand: Beauty by Earth), which sold 40,000 units at $35.99 apiece — equal to 13.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $3,021,600 in July 2026 — 46.5% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jergens Self Tanner' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B00W4TWD7I
Jergens Skin Firming Body Lotion for Dry to Extra Dry Skin, Skin Tightening Cream with Collagen and Elastin, Dermatologist Tested, Hydralucence Blend Formula, 16.8 Oz | Tightening Cream for Dry Skin, Smoothes and Tones, Collagen and Elastin Formula, Dermatologist Tested
10K
▲ 25.0%vs. prior month
$68.9K
latest month
12-month trend
B00KSS3MJ0
St.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
9K
▼ 55.0%vs. prior month
$414K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jergens Self Tanner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing jergens self tanner brand in July 2026, moving 57,000 units across 4 ASINs for 41.3% of Top 10 volume. Beauty by Earth follows with 40,000 units (29.0%), ahead of St.Tropez on 16,000 units (11.6%).
With 6 brands splitting the Top 10 and 81.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.03 to $36.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
4 ASINs in Top 10
41.3%
Units
57K
Revenue
$575.1K
Avg. price
$10.03
B07DP5JQH2
$10.47·★4.6·17.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
Units sold20KB001UTK76C
$10.47·★4.5·23.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
Units sold20KB00W4TWD7I
$7.19·★4.6·13.7K revsJergens Skin Firming Body Lotion for Dry to Extra Dry Skin, Skin Tightening Cream with Collagen and Elastin, Dermatologist Tested, Hydralucence Blend Formula, 16.8 Oz | Tightening Cream for Dry Skin, Smoothes and Tones, Collagen and Elastin Formula, Dermatologist Tested
Units sold10KB0FJSCQJLF
$11.97·★4.5·1K revsJergens Natural Glow Hydra Gel Moisturizer, Hyaluronic Acid Tanning Lotion, Hydrating Tanning Gel, Fragrance-Free Self Tanner, 8.3 Fl Oz
Units sold7K
Beauty by Earth
1 ASIN in Top 10
29.0%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·23.8K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
St.Tropez
2 ASINs in Top 10
11.6%
Units
16K
Revenue
$645K
Avg. price
$36.05
B00KSS3MJ0
$39.10·★4.5·15.8K revsSt.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
Units sold9KB081KHK72J
$33.00·★4.3·9.3K revsSt. Tropez Self Tan Purity Face Mist, Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants, Vegan, Natural & Cruelty Free Face Care, 2.7 Fl Oz
Units sold7K
Trending Jergens Self Tanner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00W4TWD7I booked 10K units at $7.19, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00W4TWD7I
Jergens Skin Firming Body Lotion for Dry to Extra Dry Skin, Skin Tightening Cream with Collagen and Elastin, Dermatologist Tested, Hydralucence Blend Formula, 16.8 Oz | Tightening Cream for Dry Skin, Smoothes and Tones, Collagen and Elastin Formula, Dermatologist Tested
Price
$7.19
Rating
4.6
Reviews
13.7K
Latest month sales
B00TBGQ4G8
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
Price
$20.25
Rating
4.5
Reviews
22.6K
Latest month sales
B0FJSCQJLF
Jergens Natural Glow Hydra Gel Moisturizer, Hyaluronic Acid Tanning Lotion, Hydrating Tanning Gel, Fragrance-Free Self Tanner, 8.3 Fl Oz
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.5
Reviews
1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this jergens self tanner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card