Sunbum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Neutrogena is the best-performing sunbum brand in July 2026, moving 90,000 units across 2 ASINs for 42.9% of Top 10 volume. Sun Bum follows with 80,000 units (38.1%), ahead of Banana Boat on 20,000 units (9.5%).

With 5 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $13.25, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09GX6YFN4 booked 10K units at $19.98, with ▼ 50.0% MoM change. On the growth side, B00ANL8QHA leads positive momentum with ▲ 60.0% MoM growth on 80K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.