Sunbum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunbum sales on Amazon US totaled 365,000 units in July 2026 (▼ 52.1% vs. the prior month), generating an estimated $5,818,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.4% of unit volume and 39.2% of revenue, while a typical listing is priced at $16.28. The keyword itself pulled 17,239 Amazon queries over the same period (▼ 37.8% MoM).
Zooming out to the 12-month window ending July 2026, the sunbum Top 50 moved 2,759,300 units and $43,474,847 in cumulative sales — an average of 229,942 units and $3,622,904 per month. Monthly throughput topped out at 762,000 units in June 2026 and dipped to 86,100 in October 2025, leaving the latest reading 98.5% higher than August 2025.
Sunbum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
365K
▼ 52.1% MoM
Monthly Revenue 2026/07
$5.8M
▼ 53.7% MoM
Top 10 Market Share 2026/07
38.4%
Sunbum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunbum listing on Amazon US in July 2026 is ASIN B0BQCSMD63 (Brand: Sun Bum), which sold 30,000 units at $11.98 apiece — equal to 8.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,282,200 in July 2026 — 38.4% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunbum' on Amazon
July 2026
Is 38.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
B00B81XR1Y
Banana Boat Sport SPF 30 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
20K
▼ 50.0%vs. prior month
$264.8K
latest month
12-month trend
B004XGLE7K
Sun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
10K
▼ 75.0%vs. prior month
$160.3K
latest month
12-month trend
B07X1YDGSF
Neutrogena Beach Defense Sunscreen Spray, SPF 50, 6.5 oz
10K
▼ 66.7%vs. prior month
$91K
latest month
12-month trend
B087H5FFGK
Supergoop! PLAY Everyday Lotion - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing, Water & Sweat Resistant
10K
▼ 66.7%vs. prior month
$550.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sunbum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sun Bum is the best-performing sunbum brand in July 2026, moving 100,000 units across 7 ASINs for 71.4% of Top 10 volume. Banana Boat follows with 20,000 units (14.3%), ahead of Neutrogena on 10,000 units (7.1%).
With 4 brands splitting the Top 10 and 92.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $13.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sun Bum
7 ASINs in Top 10
71.4%
Units
100K
Revenue
$1.4M
Avg. price
$13.59
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB004XGLE7K
$15.94·★4.8·11.3K revsSun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10KB0BSZ5VJMV
$15.94·★4.8·1.8K revsSun Bum Kids SPF 50 Clear Sunscreen Body Spray - 6 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold10KB008XJ7F1W
$10.99·★4.7·8K revsBaby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Units sold10KB01N6NTZLK
$14.37·★4.4·14K revsSun Bum Hair Lightener Spray for Blonde to Medium Brown Tone - 4 oz | UV Protecting, Enriched with Pineapple and Meyer Lemon, Vegan
Units sold10KB072KGPLX6
$9.99·★4.4·28.8K revsSun Bum SPF 30 Sunscreen Lip Balm, 3 Flavor Variety Pack - 0.15 oz (3-Pack) | Broad Spectrum Moisturizing with Aloe and Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
Banana Boat
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$264.8K
Avg. price
$13.25
B00B81XR1Y
$13.25·★4.8·15.1K revsBanana Boat Sport SPF 30 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
Units sold20K
Neutrogena
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$91K
Avg. price
$8.99
B07X1YDGSF
$8.99·★4.7·12.1K revsNeutrogena Beach Defense Sunscreen Spray, SPF 50, 6.5 oz
Units sold10K
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