Overtone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Overtone sales on Amazon US totaled 90,600 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $2,156,607 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 61.7% of revenue, while a typical listing is priced at $21.89. The keyword itself pulled 33,120 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the overtone Top 50 moved 842,450 units and $20,280,979 in cumulative sales — an average of 70,204 units and $1,690,082 per month. Monthly throughput topped out at 97,500 units in June 2026 and dipped to 42,100 in May 2026, leaving the latest reading 64.1% higher than August 2025.
Overtone Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.6K
▼ 7.1% MoM
Monthly Revenue 2026/07
$2.2M
▼ 7.2% MoM
Top 10 Market Share 2026/07
56.3%
Overtone Market Share & Sales Concentration on Amazon US — July 2026
The most-sold overtone listing on Amazon US in July 2026 is ASIN B0DQXSGCLW (Brand: MAREE), which sold 10,000 units at $24.95 apiece — equal to 11.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $1,331,490 in July 2026 — 56.3% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Overtone' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DQXSGCLW
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
10K
▲ 0.0%vs. prior month
$238.9K
latest month
12-month trend
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▲ 125.0%vs. prior month
$314.6K
latest month
12-month trend
B09T3M16ZP
milk_shake Icy Blond Shampoo | Mutes Yellow Tones in Blond Hair
6K
▼ 14.3%vs. prior month
$168.4K
latest month
12-month trend
B08TZQQ4QR
Tungsten Carbide Rotary Burr Set for Dremel, 10PCS Carbide Double Cut Carving Burr Bits with 1/8” Shank Rotary Tool Accessories for Woodworking, Engraving, Drilling, Steel Metal Working
4K
▲ 0.0%vs. prior month
$64K
latest month
12-month trend
B078PPV6SZ
Keracolor Color + Clenditioner, Semi-Permanent Hair Color, 23 Shades
4K
▲ 0.0%vs. prior month
$74.3K
latest month
12-month trend
B0CM6KKLSS
REDKEN Acidic Color Gloss Conditioner – For Color-Treated Hair
4K
▼ 50.0%vs. prior month
$144K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Overtone Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAREE is the best-performing overtone brand in July 2026, moving 10,000 units across 1 ASIN for 19.6% of Top 10 volume. POLAR HAIR CARE follows with 9,000 units (17.6%), ahead of KERACOLOR on 7,000 units (13.7%).
Volume is spread across 9 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $21.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAREE
1 ASIN in Top 10
19.6%
Units
10K
Revenue
$238.9K
Avg. price
$24.95
B0DQXSGCLW
$24.95·★4.3·11.8K revsMAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
Units sold10K
POLAR HAIR CARE
1 ASIN in Top 10
17.6%
Units
9K
Revenue
$314.6K
Avg. price
$34.95
B0F335ZD75
$34.95·★3.5·2.5K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
KERACOLOR
2 ASINs in Top 10
13.7%
Units
7K
Revenue
$137.3K
Avg. price
$21.99
B078PPV6SZ
$21.99·★4.5·10.4K revsKeracolor Color + Clenditioner, Semi-Permanent Hair Color, 23 Shades
Units sold4KB085SY5THY
$21.99·★4.3·5.7K revsKeracolor Color + Clenditioner, Semi-Permanent Hair Color, 23 Shades
Units sold3K
Trending Overtone Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B7KJZSFY leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0F335ZD75 close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B7KJZSFY
ARCTIC FOX Semi-Permanent Hair Dye Poseidon - Vegan, Ammonia-Free - 8 Fl Oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Price
$18.49
Rating
4.4
Reviews
450
Latest month sales
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.5K
Latest month sales
B07K45PS19
IROIRO Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.5
Reviews
1.8K
Latest month sales
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