Ouidad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouidad sales on Amazon US totaled 284,000 units in July 2026 (▼ 38.5% vs. the prior month), generating an estimated $7,671,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 49.1% of revenue, while a typical listing is priced at $27.09. The keyword itself pulled 20,853 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the ouidad Top 50 moved 3,118,400 units and $86,532,823 in cumulative sales — an average of 259,867 units and $7,211,069 per month. Monthly throughput topped out at 462,000 units in June 2026 and dipped to 188,900 in May 2026, leaving the latest reading 25.2% higher than August 2025.
Ouidad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284K
▼ 38.5% MoM
Monthly Revenue 2026/07
$7.7M
▼ 40.5% MoM
Top 10 Market Share 2026/07
49.3%
Ouidad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouidad listing on Amazon US in July 2026 is ASIN B0F96FNT39 (Brand: Kitsch), which sold 30,000 units at $14.99 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $3,765,700 in July 2026 — 49.3% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouidad' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouidad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing ouidad brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Olaplex follows with 30,000 units (21.4%), ahead of Pureology on 20,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$449.7K
Avg. price
$14.99
B0F96FNT39
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold30K
Olaplex
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$980K
Avg. price
$32.50
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10K
Pureology
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
Trending Ouidad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change. On the growth side, B002HM3EM0 leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.4
Reviews
4K
Latest month sales
B00YO38G4Q
Redken One United Leave-In Conditioner – Heat Protectant & Detangler Spray
Price
$30.00
Rating
4.6
Reviews
33K
Latest month sales
B002HM3EM0
Ouidad Moisture Lock Leave In Conditioner for Curly Hair & Styling Primer | 2-in-1 Formula Encourages Curl Formation, Adds Slip for Detangling, Primes & Hydrates Hair, No Residue, All Curl Types
Unlock to view ASIN details and product titles
Price
$22.10
Rating
4.4
Reviews
3.3K
Latest month sales
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