Ouai Wave Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Wave Spray sales on Amazon US totaled 246,900 units in July 2026 (▼ 43.1% vs. the prior month), generating an estimated $5,656,959 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 39.9% of revenue, while a typical listing is priced at $23.44. The keyword itself pulled 15,992 Amazon queries over the same period (▼ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the ouai wave spray Top 50 moved 2,953,400 units and $69,382,517 in cumulative sales — an average of 246,117 units and $5,781,876 per month. Monthly throughput topped out at 434,000 units in June 2026 and dipped to 155,100 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Ouai Wave Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.9K
▼ 43.1% MoM
Monthly Revenue 2026/07
$5.7M
▼ 46.8% MoM
Top 10 Market Share 2026/07
51.4%
Ouai Wave Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai wave spray listing on Amazon US in July 2026 is ASIN B073CWSQ51 (Brand: COLOR WOW), which sold 30,000 units at $30.00 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $2,257,140 in July 2026 — 51.4% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Wave Spray' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0BLZTKZTF
L3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0DCWLLKRS
BASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
10K
▲ 0.0%vs. prior month
$202.3K
latest month
12-month trend
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B074K5BDJL
Pete & Pedro Natural Sea Salt Spray For Hair Adds Volume & Texture, 8.5 oz | Sea Salt Spray For Men & Women Adds Instant Volume, Texture, Thickness, Beach Waves, Light Hold, And Fuller Looking Hair
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0B975F6TX
Viking Revolution Sea Salt Spray for Men - Hair Texturizing Spray 8.8 oz | Formulated with Kelp, Aloe Vera & Red Algae Extract - Adds Volume & Beach Texture - For Men & Women Hair
10K
▲ 0.0%vs. prior month
$90.8K
latest month
12-month trend
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Best Ouai Wave Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing ouai wave spray brand in July 2026, moving 40,000 units across 2 ASINs for 31.5% of Top 10 volume. L3 follows with 20,000 units (15.7%), ahead of BASED BODYWORKS on 10,000 units (7.9%).
Volume is spread across 9 brands, with the top three holding 55.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
2 ASINs in Top 10
31.5%
Units
40K
Revenue
$1.1M
Avg. price
$28.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10K
L3
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20K
BASED BODYWORKS
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$202.3K
Avg. price
$18.00
B0DCWLLKRS
$18.00·★4.4·2.1K revsBASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy, Paraben Free, No Drying Alcohols, 8.5 oz (Pack of 1)
Units sold10K
Trending Ouai Wave Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FPSXGL5Y booked 8K units at $9.97, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPSXGL5Y
Aussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler, silicone-free, for All Hair Types and Curls, 7.6oz
Price
$9.97
Rating
4.3
Reviews
1.5K
Latest month sales
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