Pomade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pomade sales on Amazon US totaled 180,600 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $3,538,968 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 55.0% of revenue, while a typical listing is priced at $20.24. The keyword itself pulled 38,699 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the pomade Top 50 moved 2,020,200 units and $40,164,648 in cumulative sales — an average of 168,350 units and $3,347,054 per month. Monthly throughput topped out at 198,700 units in June 2026 and dipped to 117,500 in May 2026, leaving the latest reading 15.3% higher than August 2025.
Pomade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.6K
▼ 9.1% MoM
Monthly Revenue 2026/07
$3.5M
▼ 10.8% MoM
Top 10 Market Share 2026/07
49.3%
Pomade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pomade listing on Amazon US in July 2026 is ASIN B0065JCV84 (Brand: Suavecito Pomade), which sold 10,000 units at $14.99 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $1,944,820 in July 2026 — 49.3% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pomade' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0065JCV84
Suavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B017S3LX8O
Suavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
10K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BQCW2XFJ
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine.
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9K
▲ 0.0%vs. prior month
$220.5K
latest month
12-month trend
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Best Pomade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Suavecito Pomade is the best-performing pomade brand in July 2026, moving 20,000 units across 2 ASINs for 22.5% of Top 10 volume. AMERICAN CREW follows with 18,000 units (20.2%), ahead of Highland on 18,000 units (20.2%).
With 7 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Suavecito Pomade
2 ASINs in Top 10
22.5%
Units
20K
Revenue
$298.3K
Avg. price
$14.99
B0065JCV84
$14.99·★4.7·28.4K revsSuavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
Units sold10KB017S3LX8O
$14.99·★4.7·24.4K revsSuavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
Units sold10K
AMERICAN CREW
2 ASINs in Top 10
20.2%
Units
18K
Revenue
$282K
Avg. price
$16.73
B0BQCW2XFJ
$18.51·★4.7·2.6K revsAMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine.
Units sold10KB0007CXWC4
$14.95·★4.6·29.3K revsAMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Units sold8K
Highland
2 ASINs in Top 10
20.2%
Units
18K
Revenue
$509.9K
Avg. price
$28.49
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10KB0CP2WC2VK
$29.99·★4.0·968 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
Trending Pomade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0007CXWC4 booked 8K units at $14.95, with ▲ 2566.7% MoM change. On the growth side, B0DK9JX474 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B0DLJJMY9D
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Price
$25.00
Rating
4.5
Reviews
644
Latest month sales
B0DK9JX474
REUZEL Fiber Pomade, Firm and Pliable All Day Hold, Water Soluble Styling, Low Shine and Flake Free, Easy To Wash Out, For All Hair Types 95g / 3.38oz | Texturizing and Volumizing for a Fuller Look. Firm, Flexible and Reworkable. Vanilla Mint Scent.
Unlock to view ASIN details and product titles
Price
$20.95
Rating
4.4
Reviews
2.5K
Latest month sales
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