Ouai Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Shampoo sales on Amazon US totaled 337,000 units in July 2026 (▼ 42.5% vs. the prior month), generating an estimated $10,919,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.6% of unit volume and 34.7% of revenue, while a typical listing is priced at $31.78. The keyword itself pulled 22,548 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the ouai shampoo Top 50 moved 4,215,800 units and $137,577,777 in cumulative sales — an average of 351,317 units and $11,464,815 per month. Monthly throughput topped out at 586,000 units in June 2026 and dipped to 216,500 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Ouai Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 42.5% MoM
Monthly Revenue 2026/07
$10.9M
▼ 46.5% MoM
Top 10 Market Share 2026/07
32.6%
Ouai Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 5.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $3,791,200 in July 2026 — 32.6% of unit volume and 34.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Shampoo' on Amazon
July 2026
Is 32.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B08SSM21R4
Redken All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
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Best Ouai Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing ouai shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Redken follows with 20,000 units (18.2%), ahead of Moroccanoil on 20,000 units (18.2%).
Volume is spread across 7 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $25.50 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Redken
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$650K
Avg. price
$33.00
B08SSM21R4
$29.00·★4.6·26.9K revsRedken All Soft Shampoo – For Dry, Brittle Hair
Units sold10KB08P66Q9TK
$37.00·★4.5·17.9K revsREDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
Units sold10K
Moroccanoil
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$561.2K
Avg. price
$25.50
B0098QPV3I
$30.00·★4.6·28.2K revsMoroccanoil Hydrating Shampoo
Units sold10KB00VXO5RPK
$21.00·★4.6·13.3K revsMoroccanoil Dry Shampoo Light Tones
Units sold10K
Trending Ouai Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084C2PC69 booked 10K units at $34.00, with ▲ 0.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B08YF7M43H close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Price
$34.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
B08YF7M43H
ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Grapeseed Oil and Olive Leaves, 32 Fl Oz
Unlock to view ASIN details and product titles
Price
$11.79
Rating
4.4
Reviews
3.4K
Latest month sales
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