Ouai Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Shampoo sales on Amazon US totaled 355,000 units in July 2026 (▼ 42.6% vs. the prior month), generating an estimated $11,414,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 33.8% of unit volume and 37.3% of revenue, while a typical listing is priced at $31.88. The keyword itself pulled 22,548 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the ouai shampoo Top 50 moved 4,294,300 units and $141,224,249 in cumulative sales — an average of 357,858 units and $11,768,687 per month. Monthly throughput topped out at 618,000 units in June 2026 and dipped to 220,500 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Ouai Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
355K
▼ 42.6% MoM
Monthly Revenue 2026/07
$11.4M
▼ 47.0% MoM
Top 10 Market Share 2026/07
33.8%
Ouai Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $4,261,200 in July 2026 — 33.8% of unit volume and 37.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Shampoo' on Amazon
July 2026
Is 33.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouai Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing ouai shampoo brand in July 2026, moving 40,000 units across 2 ASINs for 33.3% of Top 10 volume. Moroccanoil follows with 20,000 units (16.7%), ahead of Olaplex on 20,000 units (16.7%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.00 to $50.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
2 ASINs in Top 10
33.3%
Units
40K
Revenue
$1.5M
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20KB0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
Moroccanoil
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$561.2K
Avg. price
$30.00
B0098QPV3I
$30.00·★4.6·28.2K revsMoroccanoil Hydrating Shampoo
Units sold10KB00VXO5RPK
$30.00·★4.6·13.3K revsMoroccanoil Dry Shampoo Light Tones
Units sold10K
Olaplex
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$1M
Avg. price
$50.50
B07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10KB0D4SBLLRJ
$68.00·★4.6·5.9K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Trending Ouai Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084C2PC69 booked 10K units at $34.00, with ▲ 0.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0GNP1CMWZ close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Price
$34.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
B0GNP1CMWZ
Kitsch Rosemary & Biotin Shampoo Bar Soap for Hair Growth - 3.5 oz | Strengthening, Thickening & Volumizing Hair Shampoo for Women and Men - Free of Paraben, Sulfate & Silicone - Made in USA
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
11.2K
Latest month sales
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