Purple Shampoo For Blonde Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Shampoo For Blonde Hair sales on Amazon US totaled 151,800 units in July 2026 (▼ 17.5% vs. the prior month), generating an estimated $3,232,813 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 49.0% of revenue, while a typical listing is priced at $22.29. The keyword itself pulled 17,177 Amazon queries over the same period (▼ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the purple shampoo for blonde hair Top 50 moved 1,599,750 units and $33,012,610 in cumulative sales — an average of 133,313 units and $2,751,051 per month. Monthly throughput topped out at 183,900 units in June 2026 and dipped to 91,600 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Purple Shampoo For Blonde Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.8K
▼ 17.5% MoM
Monthly Revenue 2026/07
$3.2M
▼ 18.1% MoM
Top 10 Market Share 2026/07
50.7%
Purple Shampoo For Blonde Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple shampoo for blonde hair listing on Amazon US in July 2026 is ASIN B07P7L1HFN (Brand: L'Oreal Paris), which sold 10,000 units at $9.97 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $1,583,600 in July 2026 — 50.7% of unit volume and 49.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Shampoo For Blonde Hair' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B082B5GPTV
Clairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0DQXSGCLW
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
10K
▲ 0.0%vs. prior month
$238.9K
latest month
12-month trend
B09FYK7FKR
Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL | For Blonde, Lightened & Grey Hair; Violet Toning Agents; Suitable for All Hair Textures
9K
▼ 10.0%vs. prior month
$306K
latest month
12-month trend
B0842YD1CX
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
8K
▼ 20.0%vs. prior month
$154.8K
latest month
12-month trend
B00FZSB0Y2
Matrix So Silver Purple Shampoo – For Blonde & Grey Hair
7K
▼ 30.0%vs. prior month
$154K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Shampoo For Blonde Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing purple shampoo for blonde hair brand in July 2026, moving 18,000 units across 2 ASINs for 23.4% of Top 10 volume. Clairol Professional follows with 15,000 units (19.5%), ahead of MAREE on 10,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.39 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
23.4%
Units
18K
Revenue
$251.9K
Avg. price
$14.96
B07P7L1HFN
$9.97·★4.5·29.2K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10KB0842YD1CX
$19.94·★4.5·33.5K revsL'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Units sold8K
Clairol Professional
2 ASINs in Top 10
19.5%
Units
15K
Revenue
$170.5K
Avg. price
$8.39
B082B5GPTV
$6.39·★4.6·19.3K revsClairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
Units sold10KB084D2165G
$10.39·★4.6·19.3K revsClairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
Units sold5K
MAREE
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$238.9K
Avg. price
$24.95
B0DQXSGCLW
$24.95·★4.3·11.8K revsMAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
Units sold10K
Trending Purple Shampoo For Blonde Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GP91BDSS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0GKQDP2QQ close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GP91BDSS
Kitsch Purple Shampoo Bar Soap for Blondes & Color Treated Hair - 3.5 oz | Shampoo For Color Treated Hair - Biotin Shampoo for Neutralizing Brassy Tones - Paraben, Silicone & Sulfate Free Hair Care
Price
$13.99
Rating
4.5
Reviews
11.2K
Latest month sales
B0GKQDP2QQ
John Frieda Violet Crush Purple Shampoo & Conditioner Set, 2 Pack | Tones Blonde, Bleached, Platinum Hair, Neutralizes Yellow, 2-Piece Bundle, Highlighted & Color-Treated Safe
Price
$18.00
Rating
4.6
Reviews
1.9K
Latest month sales
B001NFMM8E
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.4
Reviews
10.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this purple shampoo for blonde hair report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card