Ouai Detox Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Detox Shampoo sales on Amazon US totaled 501,000 units in July 2026 (▼ 24.0% vs. the prior month), generating an estimated $12,990,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 55.4% of revenue, while a typical listing is priced at $28.67. The keyword itself pulled 36,369 Amazon queries over the same period (▼ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the ouai detox shampoo Top 50 moved 5,573,200 units and $149,607,387 in cumulative sales — an average of 464,433 units and $12,467,282 per month. Monthly throughput topped out at 659,000 units in June 2026 and dipped to 319,900 in May 2026, leaving the latest reading 16.2% higher than August 2025.
Ouai Detox Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
501K
▼ 24.0% MoM
Monthly Revenue 2026/07
$13M
▼ 28.6% MoM
Top 10 Market Share 2026/07
59.9%
Ouai Detox Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai detox shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 20.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $7,191,600 in July 2026 — 59.9% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Detox Shampoo' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B0CLBG8FZZ
L'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ouai Detox Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing ouai detox shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 50.0% of Top 10 volume. K18 follows with 50,000 units (16.7%), ahead of Pureology on 40,000 units (13.3%).
With 8 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.17 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
50.0%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
K18
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Pureology
2 ASINs in Top 10
13.3%
Units
40K
Revenue
$1.5M
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20KB0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
Trending Ouai Detox Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084C2PC69 booked 10K units at $34.00, with ▲ 0.0% MoM change. On the growth side, B000UPEDXU leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B09HR5KSR8 close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Price
$34.00
Rating
4.6
Reviews
7.1K
Latest month sales
B000UPEDXU
Paul Mitchell Shampoo Three, Clarifying Shampoo, Cleanses Impurities + Removes Chlorine, For All Hair Types, Great For Swimmers
Price
$16.00
Rating
4.6
Reviews
9.8K
Latest month sales
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
Unlock to view ASIN details and product titles
Price
$29.00
Rating
4.3
Reviews
31.7K
Latest month sales
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