Ouai Detox Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ouai Detox Shampoo sales on Amazon US totaled 523,000 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $13,495,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 54.3% of revenue, while a typical listing is priced at $28.79. The keyword itself pulled 36,555 Amazon queries over the same period (▼ 19.5% MoM).
Zooming out to the 12-month window ending July 2026, the ouai detox shampoo Top 50 moved 5,738,200 units and $152,700,707 in cumulative sales — an average of 478,183 units and $12,725,059 per month. Monthly throughput topped out at 666,000 units in June 2026 and dipped to 326,900 in May 2026, leaving the latest reading 19.7% higher than August 2025.
Ouai Detox Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
523K
▼ 21.5% MoM
Monthly Revenue 2026/07
$13.5M
▼ 26.4% MoM
Top 10 Market Share 2026/07
59.3%
Ouai Detox Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ouai detox shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 19.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $7,331,600 in July 2026 — 59.3% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ouai Detox Shampoo' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B0CLBG8FZZ
L'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
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Best Ouai Detox Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing ouai detox shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 48.4% of Top 10 volume. K18 follows with 70,000 units (22.6%), ahead of Pureology on 40,000 units (12.9%).
With 7 brands splitting the Top 10 and 83.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.17 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
48.4%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
K18
2 ASINs in Top 10
22.6%
Units
70K
Revenue
$1.9M
Avg. price
$26.50
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Pureology
2 ASINs in Top 10
12.9%
Units
40K
Revenue
$1.5M
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20KB0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
Trending Ouai Detox Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HMVMTN6 booked 10K units at $8.57, with ▲ 0.0% MoM change. On the growth side, B0F67KS3K1 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B000UPEDXU close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HMVMTN6
Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz
Price
$8.57
Rating
4.5
Reviews
17.2K
Latest month sales
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
B000UPEDXU
Paul Mitchell Shampoo Three, Clarifying Shampoo, Cleanses Impurities + Removes Chlorine, For All Hair Types, Great For Swimmers
Unlock to view ASIN details and product titles
Price
$16.00
Rating
4.6
Reviews
9.8K
Latest month sales
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