Organic Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Shampoo sales on Amazon US totaled 336,000 units in July 2026 (▼ 39.1% vs. the prior month), generating an estimated $7,193,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 40.7% of revenue, while a typical listing is priced at $21.29. The keyword itself pulled 14,823 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the organic shampoo Top 50 moved 4,171,100 units and $88,979,948 in cumulative sales — an average of 347,592 units and $7,414,996 per month. Monthly throughput topped out at 552,000 units in June 2026 and dipped to 220,700 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Organic Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
336K
▼ 39.1% MoM
Monthly Revenue 2026/07
$7.2M
▼ 39.4% MoM
Top 10 Market Share 2026/07
41.7%
Organic Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic shampoo listing on Amazon US in July 2026 is ASIN B072QXWXS6 (Brand: The Honest Company), which sold 20,000 units at $10.96 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 140,000 units and $2,927,700 in July 2026 — 41.7% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Shampoo' on Amazon
July 2026
Is 41.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
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Best Organic Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Honest Company is the best-performing organic shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 14.3% of Top 10 volume. Mielle Organics follows with 20,000 units (14.3%), ahead of Pureology on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Honest Company
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$218K
Avg. price
$10.96
B072QXWXS6
$10.96·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20K
Mielle Organics
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Pureology
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Trending Organic Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00JAHVSNM booked 10K units at $26.00, with ▲ 0.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Price
$26.00
Rating
4.7
Reviews
41.1K
Latest month sales
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
Price
$7.97
Rating
4.7
Reviews
4K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.2
Reviews
1.3K
Latest month sales
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