Shea Moisture Shampoo And Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Shampoo And Conditioner sales on Amazon US totaled 254,500 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $4,661,003 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 59.1% of revenue, while a typical listing is priced at $17.04. The keyword itself pulled 27,277 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture shampoo and conditioner Top 50 moved 2,845,000 units and $50,746,832 in cumulative sales — an average of 237,083 units and $4,228,903 per month. Monthly throughput topped out at 317,900 units in June 2026 and dipped to 142,200 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Shea Moisture Shampoo And Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
254.5K
▼ 19.9% MoM
Monthly Revenue 2026/07
$4.7M
▼ 22.3% MoM
Top 10 Market Share 2026/07
56.6%
Shea Moisture Shampoo And Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture shampoo and conditioner listing on Amazon US in July 2026 is ASIN B076JK8PXX (Brand: TRESemmé), which sold 40,000 units at $10.74 apiece — equal to 15.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $2,753,120 in July 2026 — 56.6% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Shampoo And Conditioner' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0849L3675
Botanic Hearth Tea Tree Shampoo - 16 Fl oz, Deep Cleans, Refreshes Scalp | Enriched With 100% Pure Tea Tree Oil, For Itchy And Dry Scalp, Sulfate/Paraben Free | For both Men And Women & All Hair Types
10K
▲ 0.0%vs. prior month
$136.1K
latest month
12-month trend
B0D3KQYBJR
BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil, Cleansing Shampoo & Hydrating Conditioner for Men, No Sulfates, Silicones, or Parabens, 12 fl oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$400K
latest month
12-month trend
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Best Shea Moisture Shampoo And Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TRESemmé is the best-performing shea moisture shampoo and conditioner brand in July 2026, moving 40,000 units across 1 ASIN for 27.8% of Top 10 volume. Native follows with 38,000 units (26.4%), ahead of Shea Moisture on 17,000 units (11.8%).
With 8 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.74 to $19.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TRESemmé
1 ASIN in Top 10
27.8%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Native
2 ASINs in Top 10
26.4%
Units
38K
Revenue
$749.4K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.8K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30KB0CHK1CKJ2
$19.78·★4.4·14.8K revsNative Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Units sold8K
Shea Moisture
2 ASINs in Top 10
11.8%
Units
17K
Revenue
$209.8K
Avg. price
$11.97
B07NQCBRK3
$9.87·★4.3·25.6K revsSHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
Units sold10KB09HCYF8MS
$14.07·★4.6·18.2K revsSHEA MOISTURE JBCO LEAVE IN COND STRNGTH+RESTORE 20 FL.OZ. | For damaged hair - reduces breakage, improves elasticity, and controls frizz with Jamaican Black Castor Oil and Shea Butter.
Units sold7K
Trending Shea Moisture Shampoo And Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GPDP1NQ1 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B076JK8PXX close behind at ▲ 100.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GPDP1NQ1
Pantene Shampoo & Conditioner Set, Daily Moisture Renewal with Vitamin E - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, Twin Pack, 52.8 Oz Total
Price
$19.99
Rating
4.7
Reviews
16K
Latest month sales
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Price
$10.74
Rating
4.7
Reviews
10.9K
Latest month sales
B0157K2GZO
SheaMoisture Shampoo & Conditioner Set, Jamaican Black Castor Oil | Strengthen & Restore Repair Treatment for Dry, Damaged Hair | Wavy, Coily, Kinky & Curly Hair | Shea Butter, Peppermint & ACV
Unlock to view ASIN details and product titles
Price
$25.98
Rating
4.5
Reviews
13K
Latest month sales
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