Organic Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Protein Powder sales on Amazon US totaled 393,000 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $14,690,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 57.3% of revenue, while a typical listing is priced at $39.07. The keyword itself pulled 32,909 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the organic protein powder Top 50 moved 4,470,100 units and $161,885,360 in cumulative sales — an average of 372,508 units and $13,490,447 per month. Monthly throughput topped out at 475,000 units in June 2026 and dipped to 216,300 in May 2026, leaving the latest reading 2.0% lower than August 2025.
Organic Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
393K
▼ 17.3% MoM
Monthly Revenue 2026/07
$14.7M
▼ 17.7% MoM
Top 10 Market Share 2026/07
58.5%
Organic Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 15.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $8,422,600 in July 2026 — 58.5% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Protein Powder' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Organic Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing organic protein powder brand in July 2026, moving 130,000 units across 4 ASINs for 56.5% of Top 10 volume. Premier Protein follows with 30,000 units (13.0%), ahead of Optimum Nutrition on 20,000 units (8.7%).
With 7 brands splitting the Top 10 and 78.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.57 to $54.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
4 ASINs in Top 10
56.5%
Units
130K
Revenue
$4M
Avg. price
$33.27
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB07PVKBGV3
$34.99·★4.6·9.7K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Chocolate, 2.02lb | Plant based protein, 50 superfoods, 9g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold10K
Premier Protein
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$864.3K
Avg. price
$27.57
B06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30K
Optimum Nutrition
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$913.2K
Avg. price
$54.25
B002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Trending Organic Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DDQHJ2NG booked 10K units at $39.99, with ▲ 0.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0128RSQLC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDQHJ2NG
Truvani Organic Plant Based Protein Powder | Chocolate | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Price
$39.99
Rating
4.3
Reviews
899
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0128RSQLC
BulkSupplements com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free, 30g per Serving, 1kg (2.2 lbs) (Pack of 1)
Unlock to view ASIN details and product titles
Price
$37.97
Rating
4.3
Reviews
651
Latest month sales
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