Organic Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Flour sales on Amazon US totaled 167,600 units in July 2026 (▲ 1.2% vs. the prior month), generating an estimated $1,643,967 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 42.0% of revenue, while a typical listing is priced at $13.08. The keyword itself pulled 22,656 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the organic flour Top 50 moved 1,999,150 units and $21,253,411 in cumulative sales — an average of 166,596 units and $1,771,118 per month. Monthly throughput topped out at 213,900 units in November 2025 and dipped to 105,550 in May 2026, leaving the latest reading 31.8% higher than August 2025.
Organic Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
167.6K
▲ 1.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 4.3% MoM
Top 10 Market Share 2026/07
59.7%
Organic Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 17.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $690,760 in July 2026 — 59.7% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Flour' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B074JD6HHH
365 by Whole Foods Market, All Purpose Flour, 80 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B08HZJJ61J
King Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
9K
▲ 12.5%vs. prior month
$68.6K
latest month
12-month trend
B074VD2ZJH
365 by Whole Foods Market, Organic All Purpose Flour, 80 Ounce
8K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Organic Flour Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
King Arthur is the best-performing organic flour brand in July 2026, moving 69,000 units across 6 ASINs for 69.0% of Top 10 volume. 365 by Whole Foods Market follows with 31,000 units (31.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.06 to $7.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
6 ASINs in Top 10
69.0%
Units
69K
Revenue
$538.9K
Avg. price
$7.56
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJ798S
$6.12·★4.8·8.6K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10KB08HZJJ61J
$8.59·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB00MFC5U2O
$7.88·★4.7·830 revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
Units sold5KB008230RN2
$7.99·★4.7·2.8K revsKing Arthur Flour, Og, Bread, 5-Pound
Units sold5K
365 by Whole Foods Market
4 ASINs in Top 10
31.0%
Units
31K
Revenue
$151.8K
Avg. price
$5.06
B074JD6HHH
$3.49·★4.7·8.5K revs365 by Whole Foods Market, All Purpose Flour, 80 Ounce
Units sold10KB074VD2ZJH
$6.49·★4.7·5.3K revs365 by Whole Foods Market, Organic All Purpose Flour, 80 Ounce
Units sold8KB074VDMNDM
$6.29·★4.6·3.5K revs365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
Units sold7KB081ZTF85G
$3.99·★4.6·2.2K revs365 by Whole Foods Market, Organic Bread Flour, 32 Ounce
Units sold6K
Trending Organic Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008230RN2 booked 5K units at $7.99, with ▲ 25.0% MoM change. On the growth side, B00PD2B68K leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B071YHMGRZ close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008230RN2
King Arthur Flour, Og, Bread, 5-Pound
Price
$7.99
Rating
4.7
Reviews
2.8K
Latest month sales
B00PD2B68K
NOW Foods, Organic Coconut Flour, Unsweetened, Excelent Source of Fiber, No Added Sulfites, Certified Non-GMO, 16-Ounce (Packaging May Vary)
Price
$5.99
Rating
4.8
Reviews
617
Latest month sales
B071YHMGRZ
One Degree Organics Sprouted Spelt Flour, 32oz | Ancient Grain Baking Flour, Glyphosate-Free, USDA Organic, Non-GMO, Vegan, Kosher, White Flour Alternative
Unlock to view ASIN details and product titles
Price
$6.39
Rating
4.7
Reviews
1.9K
Latest month sales
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