Sunflower Seeds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunflower Seeds sales on Amazon US totaled 218,800 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $2,250,172 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 61.9% of revenue, while a typical listing is priced at $12.07. The keyword itself pulled 203,825 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the sunflower seeds Top 50 moved 2,328,850 units and $23,493,092 in cumulative sales — an average of 194,071 units and $1,957,758 per month. Monthly throughput topped out at 248,500 units in June 2026 and dipped to 156,000 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Sunflower Seeds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
218.8K
▼ 12.0% MoM
Monthly Revenue 2026/07
$2.3M
▼ 11.3% MoM
Top 10 Market Share 2026/07
55.3%
Sunflower Seeds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunflower seeds listing on Amazon US in July 2026 is ASIN B07GL6JLZY (Brand: 365 by Whole Foods Market), which sold 30,000 units at $4.49 apiece — equal to 13.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $1,391,760 in July 2026 — 55.3% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunflower Seeds' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07GL6JLZY
365 by Whole Foods Market, Organic Pumpkin Seeds, 8 Ounce
30K
▲ 0.0%vs. prior month
$133.8K
latest month
12-month trend
B008XS1WN0
Go Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
20K
▲ 0.0%vs. prior month
$269K
latest month
12-month trend
B0031020WC
Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag
10K
▲ 0.0%vs. prior month
$105.6K
latest month
12-month trend
B074H73GBV
365 by Whole Foods Market, Organic Roasted Unsalted Sunflower Kernals, 12 Ounce
10K
▲ 0.0%vs. prior month
$52.1K
latest month
12-month trend
B07R1NCF3B
Kaytee Ultimate Birder's Blend Food, Wild Bird Seed, 9.75 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts
10K
▼ 50.0%vs. prior month
$210K
latest month
12-month trend
B01BLYNWVM
Terrasoul Superfoods Organic Pumpkin Seeds, 2 Lbs - Premium Quality, Shelled, Raw, Unsalted
9K
▲ 0.0%vs. prior month
$195.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sunflower Seeds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing sunflower seeds brand in July 2026, moving 40,000 units across 2 ASINs for 33.1% of Top 10 volume. go Raw follows with 20,000 units (16.5%), ahead of David on 16,000 units (13.2%).
With 7 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $14.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
33.1%
Units
40K
Revenue
$185.9K
Avg. price
$4.99
B07GL6JLZY
$4.49·★4.7·11.9K revs365 by Whole Foods Market, Organic Pumpkin Seeds, 8 Ounce
Units sold30KB074H73GBV
$5.49·★4.7·6.5K revs365 by Whole Foods Market, Organic Roasted Unsalted Sunflower Kernals, 12 Ounce
Units sold10K
go Raw
1 ASIN in Top 10
16.5%
Units
20K
Revenue
$269K
Avg. price
$14.47
B008XS1WN0
$14.47·★4.8·6.5K revsGo Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
Units sold20K
David
2 ASINs in Top 10
13.2%
Units
16K
Revenue
$117K
Avg. price
$7.31
B00417THK2
$9.98·★4.7·2.7K revsDavid Sunflower Seeds, Original Flavor, 1.75 oz. (24-pk)
Units sold9KB0BZWM1LSJ
$4.64·★4.5·1.3K revsDavid Reduced Sodium Sunflower Seeds, Original Flavor, 16 oz.
Units sold7K
Trending Sunflower Seeds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DJN1MYD4 booked 9K units at $29.98, with ▲ 28.6% MoM change. On the growth side, B075CB5B5D leads positive momentum with ▲ 25.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJN1MYD4
Audubon Park Sunflower Hearts Wild Bird Seed, 15-lb. | Bird Seed for Outside Feeders
Price
$29.98
Rating
4.7
Reviews
865
Latest month sales
B0BZWM1LSJ
David Reduced Sodium Sunflower Seeds, Original Flavor, 16 oz.
Price
$4.64
Rating
4.5
Reviews
1.3K
Latest month sales
B075CB5B5D
NOW Foods Certified Organic Sunflower Seeds, Raw and Unsalted, Source of Fiber and Vitamin E, Hulled for Great Taste, Certified Non-GMO, 16-Ounce (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$6.29
Rating
4.7
Reviews
1.9K
Latest month sales
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