Oral B Kids Electric Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oral B Kids Electric Toothbrush sales on Amazon US totaled 176,200 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $4,627,498 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 56.2% of revenue, while a typical listing is priced at $23.06. The keyword itself pulled 20,610 Amazon queries over the same period (▲ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the oral b kids electric toothbrush Top 50 moved 2,144,850 units and $54,288,682 in cumulative sales — an average of 178,738 units and $4,524,057 per month. Monthly throughput topped out at 240,400 units in December 2025 and dipped to 90,700 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Oral B Kids Electric Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176.2K
▼ 5.5% MoM
Monthly Revenue 2026/07
$4.6M
▼ 12.9% MoM
Top 10 Market Share 2026/07
56.8%
Oral B Kids Electric Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oral b kids electric toothbrush listing on Amazon US in July 2026 is ASIN B003UKM9CO (Brand: Oral-B), which sold 20,000 units at $49.94 apiece — equal to 11.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $2,601,220 in July 2026 — 56.8% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oral B Kids Electric Toothbrush' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B01AKGRTUM
Oral-B Pro 1000 Rechargeable Electric Toothbrush, Black
10K
▼ 50.0%vs. prior month
$492K
latest month
12-month trend
B008I2IKI6
Oral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
10K
▲ 0.0%vs. prior month
$108.4K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$80.8K
latest month
12-month trend
B0FZVBBM44
Oral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
10K
▲ 11.1%vs. prior month
$219.7K
latest month
12-month trend
B0FFNJK614
Charger for Oral-B Electric Toothbrush, Compatible with Oral-B io4/io5/io6, Genius 8000/9000, Pro 1000/2000/3000/5000, 3709/3728/3756 | Direct Plug-in Waterproof Outlet Charger Base Hygienic White
10K
▲ 11.1%vs. prior month
$139.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oral B Kids Electric Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing oral b kids electric toothbrush brand in July 2026, moving 75,000 units across 7 ASINs for 75.0% of Top 10 volume. Amazon Basics follows with 10,000 units (10.0%), ahead of MeaeJoto on 10,000 units (10.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.27 to $27.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
7 ASINs in Top 10
75.0%
Units
75K
Revenue
$2.4M
Avg. price
$27.78
B003UKM9CO
$49.94·★4.4·62.7K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB01AKGRTUM
$47.44·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$9.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10KB0FZVBBM44
$21.97·★4.7·716 revsOral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Units sold10KB0BP5X3RST
$7.97·★4.7·27.1K revsOral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
Units sold9KB07XF8NT4C
$49.94·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Pink
Units sold8KB01AKGRSCG
$7.26·★4.7·27.1K revsOral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
Units sold8K
Amazon Basics
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$80.8K
Avg. price
$8.27
B08QWYFP2R
$8.27·★4.4·3.4K revsAmazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
Units sold10K
MeaeJoto
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B0FFNJK614
$13.99·★4.3·652 revsCharger for Oral-B Electric Toothbrush, Compatible with Oral-B io4/io5/io6, Genius 8000/9000, Pro 1000/2000/3000/5000, 3709/3728/3756 | Direct Plug-in Waterproof Outlet Charger Base Hygienic White
Units sold10K
Trending Oral B Kids Electric Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C5N97PVC booked 5K units at $5.48, with ▼ 16.7% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B00ZKLLYH2 close behind at ▲ 233.3% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C5N97PVC
FIREFLY Clean N' Protect, Sonic The Hedgehog Toothbrush with 3D hygienic Cover, Premium Soft Bristles, Anti-Slip Grip Handle, Battery Included, Ages 3+, 3 Piece Set (Pack of 1)
Price
$5.48
Rating
4.7
Reviews
3.6K
Latest month sales
B0CFFZ389Y
Colgate Kids Battery Powered Minecraft Toothbrush, Extra Soft | For Kids Ages 3 and Up, Extra Soft Bristles, Battery Powered, Easy On/Off Switch, Lay Flat Handle, Fun Minecraft Design
Price
$5.42
Rating
4.8
Reviews
18.1K
Latest month sales
B00ZKLLYH2
Oral-B Kid's Toothbrush Featuring Disney's Frozen II, Soft Bristles, for Children and Toddlers 3+, 2 Count
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.5
Reviews
37
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this oral b kids electric toothbrush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card