Baby Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Toothbrush sales on Amazon US totaled 223,900 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $1,630,698 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 41.8% of revenue, while a typical listing is priced at $9.03. The keyword itself pulled 123,787 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the baby toothbrush Top 50 moved 2,289,050 units and $16,487,914 in cumulative sales — an average of 190,754 units and $1,373,993 per month. Monthly throughput topped out at 231,400 units in June 2026 and dipped to 115,000 in May 2026, leaving the latest reading 46.1% higher than August 2025.
Baby Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.9K
â–¼ 3.2% MoM
Monthly Revenue 2026/07
$1.6M
â–¼ 3.4% MoM
Top 10 Market Share 2026/07
50.5%
Baby Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby toothbrush listing on Amazon US in July 2026 is ASIN B08899DKSV (Brand: Dr. Brown's), which sold 30,000 units at $4.49 apiece — equal to 13.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $682,370 in July 2026 — 50.5% of unit volume and 41.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Toothbrush' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08899DKSV
Dr. Brown's Fluoride-Free Baby Toothpaste, Strawberry, 1-Pack
30K
â–² 0.0%vs. prior month
$133.2K
latest month
12-month trend
B07WCBD6YC
Dr. Brown's Infant-to-Toddler Toothbrush, Giraffe
10K
â–¼ 50.0%vs. prior month
$44.7K
latest month
12-month trend
B0866RV9SM
Dr. Brown's Infant-to-Toddler Toothbrush and Toothpaste Set, Giraffe
10K
â–² 0.0%vs. prior month
$79.3K
latest month
12-month trend
B0895BHXQ2
Brush Buddies Hot Wheels Toothbrush for Kids, Kids Toothbrushes, Toothbrush Pack, Soft Bristles for Kids, Toddler Ages 2-4, 6PK
10K
â–² 11.1%vs. prior month
$43.5K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
â–² 0.0%vs. prior month
$80.8K
latest month
12-month trend
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
10K
â–² 66.7%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing baby toothbrush brand in July 2026, moving 60,000 units across 4 ASINs for 53.1% of Top 10 volume. Brush Buddies follows with 10,000 units (8.8%), ahead of Amazon Basics on 10,000 units (8.8%).
With 7 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $8.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
4 ASINs in Top 10
53.1%
Units
60K
Revenue
$327.1K
Avg. price
$5.98
B08899DKSV
$4.49·★4.8·9.3K revsDr. Brown's Fluoride-Free Baby Toothpaste, Strawberry, 1-Pack
Units sold30KB07WCBD6YC
$4.47·★4.8·52.3K revsDr. Brown's Infant-to-Toddler Toothbrush, Giraffe
Units sold10KB0866RV9SM
$7.97·★4.8·52.3K revsDr. Brown's Infant-to-Toddler Toothbrush and Toothpaste Set, Giraffe
Units sold10KB09M4BKYK2
$6.99·★4.8·16.5K revsDr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Units sold10K
Brush Buddies
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$43.5K
Avg. price
$4.22
B0895BHXQ2
$4.22·★4.7·7.6K revsBrush Buddies Hot Wheels Toothbrush for Kids, Kids Toothbrushes, Toothbrush Pack, Soft Bristles for Kids, Toddler Ages 2-4, 6PK
Units sold10K
Amazon Basics
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$80.8K
Avg. price
$8.27
B08QWYFP2R
$8.27·★4.4·3.4K revsAmazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
Units sold10K
Trending Baby Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09M4BKYK2 booked 10K units at $6.99, with ▲ 66.7% MoM change. On the growth side, B00E3EL2Q0 leads positive momentum with ▲ 66.7% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09M4BKYK2
Dr. Brown's Toddler Toothbrush, Green and Orange Dinos, Ages 1-4, 2-Pack
Price
$6.99
Rating
4.8
Reviews
16.5K
Latest month sales
B0872YT3KD
Papablic Baby Tongue Cleaner for Infant Oral Aged 0-2, Disposable, 40 Pack | Baby Oral Cleaner, Disposable Infant Mouth Cleaner Newborn, Upgrade Gum Cleaner with Paper Handle, For Infants Ages 0-2 Years
Price
$7.97
Rating
4.7
Reviews
3.9K
Latest month sales
B00E3EL2Q0
Colgate Baby Toothbrush and Training Toothpaste Bundle | First Toothbrush For Ages 3-24 Months with Extra Soft Bristles, Fluoride Free Toothpaste, Sugar Free, Bubblegum Flavor
Unlock to view ASIN details and product titles
Price
$5.22
Rating
4.8
Reviews
11.9K
Latest month sales
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