Electric Toothbrush Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Toothbrush Kids sales on Amazon US totaled 155,900 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $2,656,994 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 49.2% of revenue, while a typical listing is priced at $18.14. The keyword itself pulled 36,968 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the electric toothbrush kids Top 50 moved 1,913,150 units and $30,418,884 in cumulative sales — an average of 159,429 units and $2,534,907 per month. Monthly throughput topped out at 244,400 units in December 2025 and dipped to 79,100 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Electric Toothbrush Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.9K
▼ 8.6% MoM
Monthly Revenue 2026/07
$2.7M
▼ 36.9% MoM
Top 10 Market Share 2026/07
51.3%
Electric Toothbrush Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric toothbrush kids listing on Amazon US in July 2026 is ASIN B008I2IKI6 (Brand: Oral-B), which sold 10,000 units at $9.97 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 80,000 units and $1,306,980 in July 2026 — 51.3% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Toothbrush Kids' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008I2IKI6
Oral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
10K
▲ 0.0%vs. prior month
$108.4K
latest month
12-month trend
B08QWYFP2R
Amazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
10K
▲ 0.0%vs. prior month
$80.8K
latest month
12-month trend
B0FZVBBM44
Oral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
10K
▲ 11.1%vs. prior month
$219.7K
latest month
12-month trend
B0BP5X3RST
Oral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
9K
▲ 12.5%vs. prior month
$71.1K
latest month
12-month trend
B00G5L85S2
Philips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads, 2 Brush Heads, Turquoise and White, Standard, HX6042/94 | Gentle Cleaning for Kids 7+, Soft Bristles, Contoured Profile, Up To 62,000 Bristle Movements Per Min, HX6042/94
8K
▲ 0.0%vs. prior month
$156.8K
latest month
12-month trend
B07XF8NT4C
Oral-B Pro 1000 Rechargeable Electric Toothbrush, Pink
8K
▼ 11.1%vs. prior month
$399.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Electric Toothbrush Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing electric toothbrush kids brand in July 2026, moving 45,000 units across 5 ASINs for 56.3% of Top 10 volume. Philips Sonicare follows with 14,000 units (17.5%), ahead of Amazon Basics on 10,000 units (12.5%).
With 5 brands splitting the Top 10 and 86.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.16 to $19.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
5 ASINs in Top 10
56.3%
Units
45K
Revenue
$862.3K
Avg. price
$19.28
B008I2IKI6
$9.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10KB0FZVBBM44
$21.97·★4.7·702 revsOral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Units sold10KB0BP5X3RST
$7.26·★4.7·27.1K revsOral-B Kid's Battery Toothbrush Featuring Marvel's Spiderman, Soft Bristles, for Kids 3+
Units sold9KB07XF8NT4C
$49.94·★4.5·19.8K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Pink
Units sold8KB01AKGRSCG
$7.26·★4.7·27.1K revsOral-B Kids Battery Power Electric Toothbrush Featuring Disney's Frozen for Children and Toddlers age 3+, Soft (Characters May Vary)
Units sold8K
Philips Sonicare
2 ASINs in Top 10
17.5%
Units
14K
Revenue
$274.2K
Avg. price
$17.96
B00G5L85S2
$17.96·★4.8·5.6K revsPhilips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads, 2 Brush Heads, Turquoise and White, Standard, HX6042/94 | Gentle Cleaning for Kids 7+, Soft Bristles, Contoured Profile, Up To 62,000 Bristle Movements Per Min, HX6042/94
Units sold8KB00G5L89JM
$17.96·★4.7·6.7K revsPhilips Sonicare for Kids Replacement Brush Heads, 2-Pack, 6 Month Supply | Gentle Cleaning for Kids 3+, Soft Bristles, Contoured Bristle Profile, Up To 62,000 Bristle Movements/Min, HX6032/94
Units sold6K
Amazon Basics
1 ASIN in Top 10
12.5%
Units
10K
Revenue
$80.8K
Avg. price
$10.16
B08QWYFP2R
$10.16·★4.4·3.4K revsAmazon Basics Kids Electric Toothbrush, Battery Powered, Soft Bristles, Oscillating Brush Head, Ages 4+, 2 Count, 1-Pack (Previously Solimo)
Units sold10K
Trending Electric Toothbrush Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B9RQJFDV booked 5K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0FQNW8V75 close behind at ▲ 1566.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9RQJFDV
AJELU Sonic Electric Toothbrush for Adults, USB Rechargeable Sonic Toothbrush with 8 Brush Heads, Smart Timer, 5 Modes, 2-Hour Fast Charge Last 30 Days, Pink
Price
$9.99
Rating
4.3
Reviews
13.7K
Latest month sales
B0CFFZ389Y
Colgate Kids Battery Powered Minecraft Toothbrush, Extra Soft | For Kids Ages 3 and Up, Extra Soft Bristles, Battery Powered, Easy On/Off Switch, Lay Flat Handle, Fun Minecraft Design
Price
$5.42
Rating
4.8
Reviews
18.1K
Latest month sales
B0FQNW8V75
7AM2M Sonic Electric Toothbrush for Adults,Type-C Charging Run for 120 Days | 6 Brush Heads & 5 Modes, 40000VPM Powered Rechargeable Toothbrush, Smart Timer, IPX7 Waterproof, Travel&Home Use, Pink
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.5
Reviews
3.3K
Latest month sales
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