Kids Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Colgate is the best-performing kids toothbrush brand in July 2026, moving 40,000 units across 1 ASIN for 28.8% of Top 10 volume. Oral-B follows with 39,000 units (28.1%), ahead of Dr. Brown's on 20,000 units (14.4%).

With 6 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.96 to $15.96, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09M4BKYK2 booked 10K units at $6.99, with ▲ 66.7% MoM change. On the growth side, B0CFFZ389Y leads positive momentum with ▲ 1900.0% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.