On Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
On Protein Powder sales on Amazon US totaled 634,000 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $26,430,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 40.9% of revenue, while a typical listing is priced at $51.15. The keyword itself pulled 25,808 Amazon queries over the same period (▲ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the on protein powder Top 50 moved 7,012,650 units and $273,725,688 in cumulative sales — an average of 584,388 units and $22,810,474 per month. Monthly throughput topped out at 747,200 units in June 2026 and dipped to 326,850 in May 2026, leaving the latest reading 5.0% higher than August 2025.
On Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
634K
▼ 15.1% MoM
Monthly Revenue 2026/07
$26.4M
▼ 15.3% MoM
Top 10 Market Share 2026/07
55.2%
On Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold on protein powder listing on Amazon US in July 2026 is ASIN B002DYIZEE (Brand: Optimum Nutrition), which sold 80,000 units at $14.68 apiece — equal to 12.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $10,811,100 in July 2026 — 55.2% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'On Protein Powder' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B002DYIZEO
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
30K
▼ 66.7%vs. prior month
$839.7K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
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Best On Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing on protein powder brand in July 2026, moving 160,000 units across 4 ASINs for 45.7% of Top 10 volume. Orgain follows with 120,000 units (34.3%), ahead of Premier Protein on 30,000 units (8.6%).
With 5 brands splitting the Top 10 and 88.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.57 to $36.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
4 ASINs in Top 10
45.7%
Units
160K
Revenue
$4.4M
Avg. price
$36.67
B002DYIZEE
$14.68·★4.6·78.6K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB002DYIZEO
$27.99·★4.6·78.6K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 1.32 LB | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold30KB000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Orgain
3 ASINs in Top 10
34.3%
Units
120K
Revenue
$3.6M
Avg. price
$32.70
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Premier Protein
1 ASIN in Top 10
8.6%
Units
30K
Revenue
$864.3K
Avg. price
$27.57
B06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30K
Trending On Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
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