Oly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oly sales on Amazon US totaled 132,200 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $2,109,922 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.3% of unit volume and 97.5% of revenue, while a typical listing is priced at $87.11. The keyword itself pulled 18,867 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the oly Top 50 moved 1,936,950 units and $28,537,335 in cumulative sales — an average of 161,413 units and $2,378,111 per month. Monthly throughput topped out at 192,650 units in January 2026 and dipped to 92,200 in May 2026, leaving the latest reading 18.6% lower than August 2025.
Oly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.2K
▼ 6.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 11.3% MoM
Top 10 Market Share 2026/07
98.3%
Oly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oly listing on Amazon US in July 2026 is ASIN B007M81B4M (Brand: Olay), which sold 20,000 units at $23.94 apiece — equal to 15.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $2,057,400 in July 2026 — 98.3% of unit volume and 97.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oly' on Amazon
July 2026
Is 98.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B007M81B4M
Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
20K
▼ 33.3%vs. prior month
$460.6K
latest month
12-month trend
B012RFVHSO
OLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
B014G4AY1A
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$234.8K
latest month
12-month trend
B0145QI7O0
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B014G3WK9U
OLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty Support, Biotin, Keratin & Vitamins C & E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B01FKP3Q7S
OLLY Men's Multivitamin Gummy, Supports Overall Wellness,* - 90 Count | Foundational Wellness Support, B Vitamins, Vitamin A, C & E, Gluten Free, No Synthetic Colors or Flavors
10K
▲ 0.0%vs. prior month
$125.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oly Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
OLLY is the best-performing oly brand in July 2026, moving 110,000 units across 9 ASINs for 84.6% of Top 10 volume. Olay follows with 20,000 units (15.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.60 to $23.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
9 ASINs in Top 10
84.6%
Units
110K
Revenue
$1.6M
Avg. price
$15.60
B012RFVHSO
$12.87·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB014G4AY1A
$12.88·★4.6·47.8K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB0145QI7O0
$12.88·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB014G3WK9U
$12.88·★4.6·14K revsOLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty Support, Biotin, Keratin & Vitamins C & E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB01FKP3Q7S
$12.88·★4.6·13.4K revsOLLY Men's Multivitamin Gummy, Supports Overall Wellness,* - 90 Count | Foundational Wellness Support, B Vitamins, Vitamin A, C & E, Gluten Free, No Synthetic Colors or Flavors
Units sold10KB092CS29NR
$15.98·★4.4·9.1K revsOLLY Happy Hoo-Ha Capsule, Vaginal Probiotics for Women - 25 Count | Women's Wellness Support, Lactobacillus acidophilus La-14 and Lactobacillus rhamnosus HN001, No Synthetic Colors or Flavors
Units sold10KB0B1JSC2SF
$18.75·★4.3·7.5K revsOLLY Metabolism Gummy Rings, Cellular Energy Supplement,* ACV - 30 Count | Active Support, Apple Cider Vinegar + Vitamin B12 & Chromium, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB0CB77Z8RP
$21.27·★4.5·3.3K revsOLLY Maximum Strength Sleep Support Supplement, 10 mg Melatonin - 70 Count | Sleep Support, 10 mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, Vegan, No Synthetic Colors or Flavors
Units sold10KB0CRMWK9PH
$19.97·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 90 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10K
Olay
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$460.6K
Avg. price
$23.94
B007M81B4M
$23.94·★4.6·22.9K revsOlay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz
Units sold20K
Trending Oly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01N52CQ2O leads positive momentum with ▲ 100.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N52CQ2O
Lock-Jaw OLY 2 Barbell Collars & Clamps, 2"/50mm Olympic Bars | Heavy Duty Bar Clamps, Secure Weight Hold, Strength Training & Home Gym, Gym Accessories, Barbell Clips, Quick Release, 2 pcs
Price
$29.95
Rating
4.8
Reviews
2.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this oly report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card