Melatonin 1 Mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melatonin 1 Mg sales on Amazon US totaled 269,600 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $3,132,454 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 50.7% of revenue, while a typical listing is priced at $12.71. The keyword itself pulled 42,952 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the melatonin 1 mg Top 50 moved 3,245,400 units and $36,722,743 in cumulative sales — an average of 270,450 units and $3,060,229 per month. Monthly throughput topped out at 310,100 units in January 2026 and dipped to 162,400 in May 2026, leaving the latest reading 7.8% lower than August 2025.
Melatonin 1 Mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269.6K
▼ 7.0% MoM
Monthly Revenue 2026/07
$3.1M
▼ 6.3% MoM
Top 10 Market Share 2026/07
51.9%
Melatonin 1 Mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melatonin 1 mg listing on Amazon US in July 2026 is ASIN B079TD7HG2 (Brand: Natrol), which sold 30,000 units at $10.97 apiece — equal to 11.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,588,100 in July 2026 — 51.9% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melatonin 1 Mg' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
B0DBPXDYWT
Zarbee's Kids Melatonin Sleep Gummies, 1 mg Melatonin, 60 ct | For 3+ Years, Honey, Drug Free, Safe, Effective, Works with Kids Sleep Cycle, Natural Strawberry Flavor, Non-Habit Forming
20K
▲ 0.0%vs. prior month
$291.8K
latest month
12-month trend
B0F5W6C3PL
Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count
10K
▲ 0.0%vs. prior month
$78.7K
latest month
12-month trend
B0013NB6ZQ
Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets
10K
▲ 0.0%vs. prior month
$50.6K
latest month
12-month trend
B005DEK990
Nature Made Melatonin 3mg Sleep Aids for Adults, 240 Tablets | 100% Drug Free Sleep Aid for Men and Women, Sleep Supplements for Adults, Helps You Fall Asleep Faster, 240 Day Supply
10K
▲ 25.0%vs. prior month
$95.4K
latest month
12-month trend
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Best Melatonin 1 Mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Natrol is the best-performing melatonin 1 mg brand in July 2026, moving 50,000 units across 3 ASINs for 35.7% of Top 10 volume. Zarbee's follows with 30,000 units (21.4%), ahead of ZzzQuil on 20,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.47 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Natrol
3 ASINs in Top 10
35.7%
Units
50K
Revenue
$501.9K
Avg. price
$9.47
B079TD7HG2
$10.97·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30KB00C3Q5JVE
$6.97·★4.7·17.1K revsNatrol Melatonin 1 mg Fast Dissolve Tablets, Strawberry, 90 Count | Nighttime Sleep-Aid for Adults, 100% Drug-Free, Non-Habit Forming, For Occasional Sleeplessness, Supports Circadian Rhythm
Units sold10KB0149LAJTW
$10.46·★4.7·11.8K revsNatrol Melatonin 3 mg Fast Dissolve Tablets, Strawberry, 150 Count | Sleep Support for Adults, for Occasional Sleeplessness, No Water Needed, 100% Drug-Free, Non-Habit Forming
Units sold10K
Zarbee's
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$382.9K
Avg. price
$12.27
B0DBPXDYWT
$14.98·★4.8·2.2K revsZarbee's Kids Melatonin Sleep Gummies, 1 mg Melatonin, 60 ct | For 3+ Years, Honey, Drug Free, Safe, Effective, Works with Kids Sleep Cycle, Natural Strawberry Flavor, Non-Habit Forming
Units sold20KB06XTGLWNC
$9.55·★4.8·16.5K revsZarbee's Kids Melatonin Sleep Chewable Tablets, 1mg Melatonin, 50 ct | For Kids 3+ Years, Drug-Free, Safe and Effective, Works with Kids Sleep Cycle, No Artificial Sweeteners or Dyes, Gluten-Free
Units sold10K
ZzzQuil
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$359.8K
Avg. price
$17.99
B07N46LTJJ
$17.99·★4.5·25K revsZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
Units sold20K
Trending Melatonin 1 Mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005DEK990 booked 10K units at $10.73, with ▲ 25.0% MoM change. On the growth side, B0CJT7CKL5 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B000LVFIX2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005DEK990
Nature Made Melatonin 3mg Sleep Aids for Adults, 240 Tablets | 100% Drug Free Sleep Aid for Men and Women, Sleep Supplements for Adults, Helps You Fall Asleep Faster, 240 Day Supply
Price
$10.73
Rating
4.7
Reviews
19.2K
Latest month sales
B0CJT7CKL5
Zarbee's Kids Sleep Supplement Liquid with 1mg Melatonin; Drug-Free & Effective; Easy to Take Natural Berry Flavor for Children Ages 3 and Up; 1 Fl Oz Bottles, Pack of 2
Price
$15.28
Rating
4.8
Reviews
809
Latest month sales
B000LVFIX2
Life Extension Melatonin, 1 mg, 60 Capsules | For Restful Sleep, Hormone Balance & Immune Health, Immediate Release, Gluten-Free & Non-GMO
Unlock to view ASIN details and product titles
Price
$4.39
Rating
4.6
Reviews
751
Latest month sales
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