Olly Kids Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Kids Multivitamin sales on Amazon US totaled 437,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $8,179,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 39.9% of revenue, while a typical listing is priced at $20.64. The keyword itself pulled 22,293 Amazon queries over the same period (▲ 33.5% MoM).
Zooming out to the 12-month window ending July 2026, the olly kids multivitamin Top 50 moved 5,926,100 units and $107,319,151 in cumulative sales — an average of 493,842 units and $8,943,263 per month. Monthly throughput topped out at 569,000 units in November 2025 and dipped to 294,000 in May 2026, leaving the latest reading 8.1% lower than August 2025.
Olly Kids Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
437K
▼ 13.3% MoM
Monthly Revenue 2026/07
$8.2M
▼ 16.5% MoM
Top 10 Market Share 2026/07
45.8%
Olly Kids Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly kids multivitamin listing on Amazon US in July 2026 is ASIN B00MJ7VL1O (Brand: Nature's Way), which sold 50,000 units at $13.62 apiece — equal to 11.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,264,400 in July 2026 — 45.8% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Kids Multivitamin' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B0DCZYSJKT
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
40K
▲ 0.0%vs. prior month
$714K
latest month
12-month trend
B07WMX9N2D
MARYRUTH'S Kids Multivitamin Gummies, Sugar Free, 2 Month Supply, Ages 4+ | Essential Vitamins C, D3, Zinc, 60 Count
20K
▼ 33.3%vs. prior month
$445.2K
latest month
12-month trend
B014G4AY1A
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$234.8K
latest month
12-month trend
B01613QBL6
Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies | with Vitamins A, B, C, D, E | Yummy Fruit Flavors | Gluten and Dairy Free Children's Daily Supplement
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B0DV7YKYHM
SmartyPants Teen Guy Plus Multi & Omegas Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, Zinc, Folate, Gluten Free, Clean Label, Pineapple Orange, 60 Gummies (30 Day Supply)
10K
▼ 50.0%vs. prior month
$229.9K
latest month
12-month trend
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Best Olly Kids Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Way is the best-performing olly kids multivitamin brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. SmartyPants follows with 50,000 units (25.0%), ahead of MARYRUTH'S on 30,000 units (15.0%).
With 7 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.62 to $19.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Way
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$722.5K
Avg. price
$13.62
B00MJ7VL1O
$13.62·★4.8·114.5K revsNature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
Units sold50K
SmartyPants
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$943.9K
Avg. price
$17.09
B0DCZYSJKT
$17.97·★4.6·2.7K revsSmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
Units sold40KB0DV7YKYHM
$16.22·★4.6·1.2K revsSmartyPants Teen Guy Plus Multi & Omegas Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, Zinc, Folate, Gluten Free, Clean Label, Pineapple Orange, 60 Gummies (30 Day Supply)
Units sold10K
MARYRUTH'S
2 ASINs in Top 10
15.0%
Units
30K
Revenue
$680.5K
Avg. price
$19.70
B07WMX9N2D
$22.95·★4.6·13.6K revsMARYRUTH'S Kids Multivitamin Gummies, Sugar Free, 2 Month Supply, Ages 4+ | Essential Vitamins C, D3, Zinc, 60 Count
Units sold20KB0BGMGWP14
$16.46·★4.8·2.2K revsMARYRUTH'S USDA Organic Multivitamin Gummies, Ages 4+, Kids Vitamins, 60ct | 1 Month Supply, Vegan, Only 2 Gummies a Day, Non-GMO
Units sold10K
Trending Olly Kids Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTN1JNP1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GSH77F5Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTN1JNP1
OLLY Kids Melatonin Free Sleep, Magnesium & L-Theanine, Peach - 50 Count | Kids Support, Magnesium & L-Theanine, Melatonin Free, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Price
$13.99
Rating
4.0
Reviews
96
Latest month sales
B0GSH77F5Z
SmartyPants and Disney-Pixar’s Toy Story 5 Kids Multivitamin Gummies, Omega 3 DHA EPA, Vitamin D, C, B12, E, Zinc and Iodine, Clean Label, Gluten Free, Mixed Fruit Flavors, 30 Day Supply, 60 Gummies
Price
$12.35
Rating
4.7
Reviews
96
Latest month sales
B0CQRV8RB1
First Day Kids Multivitamin Gummies with Organic Fruit & Veggie Blend,60 ct | Vegan kids gummy vitamins for ages 4+ with folate and vitamins A, C, D3 and K2; strawberry-orange, 60 count, 30-day supply
Unlock to view ASIN details and product titles
Price
$41.95
Rating
4.4
Reviews
3.6K
Latest month sales
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