Hair Vitamins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Vitamins sales on Amazon US totaled 1,055,000 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $40,166,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.0% of unit volume and 53.7% of revenue, while a typical listing is priced at $34.30. The keyword itself pulled 42,697 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair vitamins Top 50 moved 12,705,600 units and $483,085,860 in cumulative sales — an average of 1,058,800 units and $40,257,155 per month. Monthly throughput topped out at 1,278,000 units in November 2025 and dipped to 630,000 in May 2026, leaving the latest reading 6.2% higher than August 2025.
Hair Vitamins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 16.9% MoM
Monthly Revenue 2026/07
$40.2M
▼ 15.2% MoM
Top 10 Market Share 2026/07
54.0%
Hair Vitamins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair vitamins listing on Amazon US in July 2026 is ASIN B00K6JUG4K (Brand: vital proteins), which sold 90,000 units at $42.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 570,000 units and $21,550,400 in July 2026 — 54.0% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Vitamins' on Amazon
July 2026
Is 54.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B07255MPRN
Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
90K
▼ 10.0%vs. prior month
$2.2M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Hair Vitamins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
vital proteins is the best-performing hair vitamins brand in July 2026, moving 90,000 units across 1 ASIN for 15.8% of Top 10 volume. Sports Research follows with 90,000 units (15.8%), ahead of Nutrafol on 90,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 47.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.95 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
vital proteins
1 ASIN in Top 10
15.8%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Sports Research
1 ASIN in Top 10
15.8%
Units
90K
Revenue
$2.2M
Avg. price
$23.95
B07255MPRN
$23.95·★4.8·54.5K revsSports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
Units sold90K
Nutrafol
1 ASIN in Top 10
15.8%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Trending Hair Vitamins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09RKDGYJD booked 40K units at $25.19, with ▲ 0.0% MoM change. On the growth side, B0DJG2BHNJ leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Price
$25.19
Rating
4.5
Reviews
19K
Latest month sales
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
Price
$38.95
Rating
4.5
Reviews
19.7K
Latest month sales
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.7
Reviews
3K
Latest month sales
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