Niacinamide Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Niacinamide sales on Amazon US totaled 366,400 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $5,658,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 57.7% of revenue, while a typical listing is priced at $20.00. The keyword itself pulled 75,178 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the niacinamide Top 50 moved 4,509,950 units and $73,751,798 in cumulative sales — an average of 375,829 units and $6,145,983 per month. Monthly throughput topped out at 475,100 units in November 2025 and dipped to 240,000 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Niacinamide Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
366.4K
▼ 22.8% MoM
Monthly Revenue 2026/07
$5.7M
▼ 32.1% MoM
Top 10 Market Share 2026/07
65.5%
Niacinamide Market Share & Sales Concentration on Amazon US — July 2026
The most-sold niacinamide listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 27.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $3,262,800 in July 2026 — 65.5% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Niacinamide' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B07VWSN95S
CeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
30K
▼ 25.0%vs. prior month
$549.9K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
20K
▲ 100.0%vs. prior month
$119.4K
latest month
12-month trend
B01M9GIV8S
Nutricost Niacinamide (Vitamin B3) 500mg, 240 Capsules, Flush Free | Gluten-Free, GMO-Free
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B07MH34HP4
Heliocare Advanced with Nicotinamide Antioxidant Supplement, 120 Capsules | Patented Skin Health Antioxidant with 240mg Polypodium Leucotomos & Vitamin B3 Niacin 500mg, Clinically Proven Supplement
10K
▲ 0.0%vs. prior month
$379.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Niacinamide Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing niacinamide brand in July 2026, moving 100,000 units across 1 ASIN for 41.7% of Top 10 volume. CeraVe follows with 40,000 units (16.7%), ahead of ANUA on 30,000 units (12.5%).
With 8 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $21.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
41.7%
Units
100K
Revenue
$600K
Avg. price
$6.00
B01MDTVZTZ
$6.00·★4.7·63.3K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100K
CeraVe
2 ASINs in Top 10
16.7%
Units
40K
Revenue
$692.7K
Avg. price
$12.13
B07VWSN95S
$9.99·★4.6·56.8K revsCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
Units sold30KB0C7HHKH3G
$14.28·★4.7·5.1K revsCeraVe Ultra-Light Moisturizing Gel, Niacinamide Face Moisturizer, 1.75oz | Oil-Free Hyaluronic Acid & Ceramide Gel Skin Care Formula Hydrates To Act As A Lightweight Moisturizer For Oily Skin
Units sold10K
ANUA
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$628.2K
Avg. price
$21.85
B0CLLV2T1P
$21.85·★4.5·16.7K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30K
Trending Niacinamide Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08F9MF314 leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B08R994Q1L close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08F9MF314
Minimalist Niacinamide 10% + Zinc Face Serum for Enlarged Pores & Excess Oil | Reduces Blemishes for Even Skin Tone | For Women & Men | 1 Fl Oz / 30 ml
Price
$9.94
Rating
4.4
Reviews
22.4K
Latest month sales
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Price
$5.97
Rating
4.6
Reviews
11.4K
Latest month sales
B000I4AIUK
Nature's Way Niacinamide - Niacinamide Capsules with Non-Flushing Vitamin B3 - Supports Cellular Energy* - 500mg per Serving - Gluten-Free & Vegan - 100 Count (100 Servings)
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.6
Reviews
3.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this niacinamide report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card