Emergency Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Emergency sales on Amazon US totaled 337,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $6,591,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.5% of unit volume and 40.2% of revenue, while a typical listing is priced at $23.67. The keyword itself pulled 55,575 Amazon queries over the same period (▲ 124.8% MoM).
Zooming out to the 12-month window ending July 2026, the emergency Top 50 moved 4,240,200 units and $79,148,364 in cumulative sales — an average of 353,350 units and $6,595,697 per month. Monthly throughput topped out at 423,400 units in January 2026 and dipped to 207,400 in May 2026, leaving the latest reading 3.1% higher than August 2025.
Emergency Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 13.4% MoM
Monthly Revenue 2026/07
$6.6M
▼ 14.2% MoM
Top 10 Market Share 2026/07
44.5%
Emergency Market Share & Sales Concentration on Amazon US — July 2026
The most-sold emergency listing on Amazon US in July 2026 is ASIN B0DB794BKQ (Brand: Vriexsd), which sold 40,000 units at $9.99 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,650,600 in July 2026 — 44.5% of unit volume and 40.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Emergency' on Amazon
July 2026
Is 44.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DB794BKQ
Mini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
40K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B00016RL9G
Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
20K
▲ 100.0%vs. prior month
$244.6K
latest month
12-month trend
B076ZHMR3S
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
20K
▼ 33.3%vs. prior month
$234.2K
latest month
12-month trend
B09NWH8553
BAND-AID Brand All-Purpose Portable Compact First Aid Kit, 160 Piece | Emergency Wound Care Essentials with Adhesive Bandages, Gauze & Pain Relief for Home, Car, Dorm, Camping, Cruise & Travel
10K
▼ 50.0%vs. prior month
$183.6K
latest month
12-month trend
B006QF3TW4
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria and Parasites
10K
▼ 66.7%vs. prior month
$149.9K
latest month
12-month trend
B0009RF8KG
Emergen-C Vitamin C 1000mg Immune Support Powder, Raspberry, 30 Packets | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Vitamin D, Caffeine Free, Natural Flavor
10K
▲ 11.1%vs. prior month
$122.9K
latest month
12-month trend
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Best Emergency Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Emergen-C is the best-performing emergency brand in July 2026, moving 50,000 units across 4 ASINs for 33.3% of Top 10 volume. Vriexsd follows with 40,000 units (26.7%), ahead of Hagon PRO on 20,000 units (13.3%).
With 7 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Emergen-C
4 ASINs in Top 10
33.3%
Units
50K
Revenue
$793.8K
Avg. price
$17.15
B00016RL9G
$12.98·★4.8·54.1K revsEmergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
Units sold20KB0009RF8KG
$12.98·★4.8·21.5K revsEmergen-C Vitamin C 1000mg Immune Support Powder, Raspberry, 30 Packets | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Vitamin D, Caffeine Free, Natural Flavor
Units sold10KB00ND99HY0
$15.98·★4.8·16.2K revsEmergen-C Immune+ Triple Action Immune Support Powder, BetaVia (R), 1000mg Vitamin C, B Vitamins, Vitamin D and Antioxidants, Raspberry, Back to School Essentials – 30 Count | With BetaVia (R), 1000mg Vitamin C, B Vitamins, Vitamin D and Antioxidants, Raspberry, Back to School Essentials
Units sold10KB07CWCCS4V
$26.65·★4.8·8.3K revsEmergen-C Immune+ Triple Action Immune Support Powder, Super Orange, 50 ct | BetaVia Triple Action, Vitamin D, B Vitamins, Zinc and Manganese, Energy Support, 50 Day Supply
Units sold10K
Vriexsd
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$399.6K
Avg. price
$9.99
B0DB794BKQ
$9.99·★4.8·6.2K revsMini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehensive Supplies for Home, Car, Travel, Camping, Truck, Hiking, Sports, Office, Outdoor(Red)
Units sold40K
Hagon PRO
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$234.2K
Avg. price
$9.99
B076ZHMR3S
$9.99·★4.4·18.4K revsHagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Units sold20K
Trending Emergency Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0009RF8KG booked 10K units at $12.98, with ▲ 11.1% MoM change. On the growth side, B00016RL9G leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07CNQ6TTN close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009RF8KG
Emergen-C Vitamin C 1000mg Immune Support Powder, Raspberry, 30 Packets | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Vitamin D, Caffeine Free, Natural Flavor
Price
$12.98
Rating
4.8
Reviews
21.5K
Latest month sales
B00016RL9G
Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
Price
$12.98
Rating
4.8
Reviews
54.1K
Latest month sales
B07CNQ6TTN
Emergen-C 1000mg Vitamin C Immune Support Powder, Raspberry, 60 ct | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Natural Flavor, Caffeine Free, Vitamin D
Unlock to view ASIN details and product titles
Price
$24.95
Rating
4.8
Reviews
7.6K
Latest month sales
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