Redken Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Redken sales on Amazon US totaled 279,000 units in July 2026 (▼ 43.3% vs. the prior month), generating an estimated $8,801,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 36.0% of revenue, while a typical listing is priced at $33.45. The keyword itself pulled 85,078 Amazon queries over the same period (▼ 42.5% MoM).
Zooming out to the 12-month window ending July 2026, the redken Top 50 moved 3,691,800 units and $113,058,350 in cumulative sales — an average of 307,650 units and $9,421,529 per month. Monthly throughput topped out at 492,000 units in June 2026 and dipped to 172,000 in May 2026, leaving the latest reading 5.4% lower than August 2025.
Redken Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
279K
▼ 43.3% MoM
Monthly Revenue 2026/07
$8.8M
▼ 46.3% MoM
Top 10 Market Share 2026/07
43.0%
Redken Market Share & Sales Concentration on Amazon US — July 2026
The most-sold redken listing on Amazon US in July 2026 is ASIN B07PW4MTHV (Brand: Olaplex), which sold 20,000 units at $32.00 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $3,167,900 in July 2026 — 43.0% of unit volume and 36.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Redken' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B08SSM21R4
REDKEN All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B08P66Q9TK
REDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
10K
▼ 50.0%vs. prior month
$360K
latest month
12-month trend
B08P67N41H
REDKEN Acidic Bonding Concentrate Leave In Conditioner - Hair Repair Treatment For Weak & Damaged Hair, Bond Building & Strengthening, Smooths & Provides Heat Protection
10K
▼ 50.0%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Redken Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Redken is the best-performing redken brand in July 2026, moving 70,000 units across 7 ASINs for 58.3% of Top 10 volume. L'Oreal Paris follows with 30,000 units (25.0%), ahead of Olaplex on 20,000 units (16.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.36 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Redken
7 ASINs in Top 10
58.3%
Units
70K
Revenue
$2.2M
Avg. price
$31.14
B08SSCQH77
$29.00·★4.6·25K revsRedken All Soft Conditioner – For Dry, Brittle Hair
Units sold10KB08SSM21R4
$29.00·★4.6·26.8K revsREDKEN All Soft Shampoo – For Dry, Brittle Hair
Units sold10KB08P66Q9TK
$36.00·★4.5·17.8K revsREDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
Units sold10KB08P67N41H
$36.00·★4.6·15.1K revsREDKEN Acidic Bonding Concentrate Leave In Conditioner - Hair Repair Treatment For Weak & Damaged Hair, Bond Building & Strengthening, Smooths & Provides Heat Protection
Units sold10KB08SSPQGZW
$29.00·★4.6·11.2K revsRedken Extreme Length Shampoo – For Longer Hair
Units sold10KB08SSRQJXC
$29.00·★4.5·7.7K revsREDKEN Extreme Length Conditioner – For Longer Hair
Units sold10KB00YO38G4Q
$30.00·★4.6·33K revsRedken One United Leave-In Conditioner – Heat Protectant & Detangler Spray
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
25.0%
Units
30K
Revenue
$366.8K
Avg. price
$13.36
B09HN5ZF8C
$9.97·★4.6·7.9K revsL'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
Units sold20KB091G47FDH
$16.74·★4.5·7.6K revsL'Oreal Paris Sulfate Free Bond Repair+ Shampoo and Conditioner Set with Bond + Amino Acid Complex, Strengthens and Repairs Damaged or Color Treated Hair, EverPure, 13.6 Fl Oz Set (Packaging May Vary)
Units sold10K
Olaplex
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07PW4MTHV
$32.00·★4.7·54.4K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20K
Trending Redken Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08SSPQGZW booked 10K units at $29.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08SSPQGZW
Redken Extreme Length Shampoo – For Longer Hair
Price
$29.00
Rating
4.6
Reviews
11.2K
Latest month sales
B08SSRQJXC
REDKEN Extreme Length Conditioner – For Longer Hair
Price
$29.00
Rating
4.5
Reviews
7.7K
Latest month sales
B00YO38G4Q
Redken One United Leave-In Conditioner – Heat Protectant & Detangler Spray
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.6
Reviews
33K
Latest month sales
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