Olaplex Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex Oil sales on Amazon US totaled 369,000 units in July 2026 (▼ 43.4% vs. the prior month), generating an estimated $8,907,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 38.1% of revenue, while a typical listing is priced at $24.08. The keyword itself pulled 26,093 Amazon queries over the same period (▼ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex oil Top 50 moved 5,085,800 units and $122,923,586 in cumulative sales — an average of 423,817 units and $10,243,632 per month. Monthly throughput topped out at 652,000 units in June 2026 and dipped to 250,000 in May 2026, leaving the latest reading 2.3% lower than August 2025.
Olaplex Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
369K
▼ 43.4% MoM
Monthly Revenue 2026/07
$8.9M
▼ 50.4% MoM
Top 10 Market Share 2026/07
40.7%
Olaplex Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex oil listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 10.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $3,389,900 in July 2026 — 40.7% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex Oil' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B001AO0WCG
Moroccanoil Treatment Hair Oil
10K
▼ 50.0%vs. prior month
$459.1K
latest month
12-month trend
B003JKFEL8
Moroccanoil Treatment Hair Oil
10K
▲ 0.0%vs. prior month
$189.7K
latest month
12-month trend
B0048EZNR4
OGX Renewing + Argan Oil of Morocco, Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine, Moisturizing & Strengthening Silky Oil for All Hair Types, Paraben & Sulfate Free, 3.3 fl oz
10K
▼ 66.7%vs. prior month
$78.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing olaplex oil brand in July 2026, moving 50,000 units across 3 ASINs for 33.3% of Top 10 volume. Mielle Organics follows with 40,000 units (26.7%), ahead of OGX on 30,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.32 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
3 ASINs in Top 10
33.3%
Units
50K
Revenue
$2M
Avg. price
$44.00
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB0D4SBLLRJ
$68.00·★4.6·5.9K revsOlaplex Wash & Shine Hair Kit | Shampoo & Conditioner Set, Bonding Oil | 3X Stronger, 3X Length Retention,72HR Frizz Control, Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Mielle Organics
1 ASIN in Top 10
26.7%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
OGX
3 ASINs in Top 10
20.0%
Units
30K
Revenue
$235.9K
Avg. price
$7.32
B0048EZNR4
$6.99·★4.7·19.8K revsOGX Renewing + Argan Oil of Morocco, Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine, Moisturizing & Strengthening Silky Oil for All Hair Types, Paraben & Sulfate Free, 3.3 fl oz
Units sold10KB005DYJSCO
$7.97·★4.5·11.2K revsOGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray, Lightweight Hair Oil Mist for Split Ends, Frizzy Hair and Flyaways, Paraben-Free, Sulfated-Surfactants Free, 4 Fl Oz
Units sold10KB01M5KZTAQ
$6.99·★4.7·13K revsOGX Extra Strength Damage Remedy + Coconut Miracle Hair Oil, 3.3 fl. oz | Penetrating Hair Oil, Extra Hydrating Anti-Frizz, For Coarse, Dry Hair, Paraben-Free
Units sold10K
Trending Olaplex Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B003JKFEL8 booked 10K units at $20.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003JKFEL8
Moroccanoil Treatment Hair Oil
Price
$20.00
Rating
4.7
Reviews
91.7K
Latest month sales
B005DYJSCO
OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Spray, Lightweight Hair Oil Mist for Split Ends, Frizzy Hair and Flyaways, Paraben-Free, Sulfated-Surfactants Free, 4 Fl Oz
Price
$7.97
Rating
4.5
Reviews
11.2K
Latest month sales
B01M5KZTAQ
OGX Extra Strength Damage Remedy + Coconut Miracle Hair Oil, 3.3 fl. oz | Penetrating Hair Oil, Extra Hydrating Anti-Frizz, For Coarse, Dry Hair, Paraben-Free
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
13K
Latest month sales
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