Marc Anthony Strictly Curls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Marc Anthony Strictly Curls sales on Amazon US totaled 392,000 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $4,162,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 35.9% of revenue, while a typical listing is priced at $11.57. The keyword itself pulled 38,050 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the marc anthony strictly curls Top 50 moved 4,193,300 units and $42,476,766 in cumulative sales — an average of 349,442 units and $3,539,731 per month. Monthly throughput topped out at 487,000 units in June 2026 and dipped to 196,700 in May 2026, leaving the latest reading 20.7% higher than August 2025.
Marc Anthony Strictly Curls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
392K
▼ 19.5% MoM
Monthly Revenue 2026/07
$4.2M
▼ 20.3% MoM
Top 10 Market Share 2026/07
40.8%
Marc Anthony Strictly Curls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold marc anthony strictly curls listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,492,500 in July 2026 — 40.8% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Marc Anthony Strictly Curls' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Marc Anthony Strictly Curls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing marc anthony strictly curls brand in July 2026, moving 60,000 units across 3 ASINs for 37.5% of Top 10 volume. Kitsch follows with 20,000 units (12.5%), ahead of SO COZY on 20,000 units (12.5%).
With 8 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.09 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
3 ASINs in Top 10
37.5%
Units
60K
Revenue
$518.7K
Avg. price
$9.10
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40KB000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10KB0DT7QJSJR
$9.97·★4.5·6K revsMarc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
Units sold10K
Kitsch
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$299.8K
Avg. price
$14.99
B0FXY2143T
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20K
SO COZY
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$178.8K
Avg. price
$8.09
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20K
Trending Marc Anthony Strictly Curls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B079DFF2CP booked 10K units at $4.97, with ▲ 11.1% MoM change. On the growth side, B0FPSXGL5Y leads positive momentum with ▲ 60.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079DFF2CP
Aussie Miracle Curls with Coconut Oil, Paraben Free Detangling Milk Treatment, 6.7 fl oz
Price
$4.97
Rating
4.7
Reviews
3.3K
Latest month sales
B0DN143FWY
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women, Men, Wet & Dry Hair (Purple)
Price
$8.99
Rating
4.4
Reviews
4.2K
Latest month sales
B0FPSXGL5Y
Aussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler, silicone-free, for All Hair Types and Curls, 7.6oz
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.3
Reviews
1.5K
Latest month sales
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