Oil Pulling Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Pulling Mouthwash sales on Amazon US totaled 206,600 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $2,869,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 66.1% of revenue, while a typical listing is priced at $17.11. The keyword itself pulled 16,169 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the oil pulling mouthwash Top 50 moved 1,881,100 units and $24,953,827 in cumulative sales — an average of 156,758 units and $2,079,486 per month. Monthly throughput topped out at 209,300 units in June 2026 and dipped to 107,400 in May 2026, leaving the latest reading 47.7% higher than August 2025.
Oil Pulling Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206.6K
▼ 1.3% MoM
Monthly Revenue 2026/07
$2.9M
▲ 1.8% MoM
Top 10 Market Share 2026/07
69.2%
Oil Pulling Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil pulling mouthwash listing on Amazon US in July 2026 is ASIN B0126XBQK6 (Brand: Crest), which sold 30,000 units at $7.17 apiece — equal to 14.5% of every unit tracked in this report.
The Top 10 ASINs account for 143,000 units and $1,897,880 in July 2026 — 69.2% of unit volume and 66.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Pulling Mouthwash' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0126XBQK6
Crest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
30K
▲ 0.0%vs. prior month
$214.5K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B002KAOAZ4
Biotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B09HTXCM4J
Parodontax Active Gum Health Mouthwash, 3x16.9 Fl Oz | Antiplaque and Antigingivitis Mouthwash, Mint, Kills 99.9 Percent Of Plaque Bacteria, Helps Prevent Bleeding Gums
10K
▲ 0.0%vs. prior month
$183.6K
latest month
12-month trend
B0BHY6LDDY
GuruNanda Teeth Whitening Dual Barrel Oxyburst Mouthwash - Alcohol & Fluoride Free, Hydrogen Peroxide to Promote Whiter Teeth - Wild Mint - 20 Fl Oz
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B0BRYLRN2Z
CloSYS Healthy Gums Mouthwash 32 Fl Oz, Anti-Gingivitis Mouthwash | Antiplaque, Non-Burning, Non-Irritating
10K
▲ 0.0%vs. prior month
$137.6K
latest month
12-month trend
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Best Oil Pulling Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GuruNanda is the best-performing oil pulling mouthwash brand in July 2026, moving 33,000 units across 4 ASINs for 23.1% of Top 10 volume. Crest follows with 30,000 units (21.0%), ahead of HISMILE on 30,000 units (21.0%).
With 7 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GuruNanda
4 ASINs in Top 10
23.1%
Units
33K
Revenue
$441.7K
Avg. price
$11.92
B0BHY6LDDY
$9.97·★4.6·9K revsGuruNanda Teeth Whitening Dual Barrel Oxyburst Mouthwash - Alcohol & Fluoride Free, Hydrogen Peroxide to Promote Whiter Teeth - Wild Mint - 20 Fl Oz
Units sold10KB0CNVMW5PM
$16.97·★4.5·41.7K revsGuruNanda Coconut Oil Pulling Mouthwash with Vitamins, Farmed Mint, 16 oz | Oil Pulling Mouth Wash with 7 Essential Oils|100% Oil, No Water|Fluoride & Alcohol Free|Fresh Breath & Gum Health
Units sold10KB0BVFXGMLW
$12.74·★4.5·41.7K revsGuruNanda Oil Pulling Alcohol Free Mouthwash with Vitamins, CocoMint, 8oz | Oil Pulling Mouth Wash with 7 Essential Oils|Fluoride Free|Fresh Breath & Gum Health|With Toothbrush & Tongue Scraper
Units sold7KB0G6D4PLR6
$7.99·★4.7·645 revsGuruNanda Healthy Gums Mouthwash, Antigingivitis, Antiplaque, Mint, 16 oz | 0.05% CPC Guru Nanda Mouth Wash|Tartar & Plaque Remover for Teeth|Fluoride & Alcohol Free|Dentist Recommended Oral Rinse
Units sold6K
Crest
1 ASIN in Top 10
21.0%
Units
30K
Revenue
$214.5K
Avg. price
$7.17
B0126XBQK6
$7.17·★4.7·23K revsCrest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
Units sold30K
HISMILE
1 ASIN in Top 10
21.0%
Units
30K
Revenue
$539.1K
Avg. price
$17.97
B0GC1X785H
$17.97·★4.3·4.1K revsHismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
Units sold30K
Trending Oil Pulling Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FVYCDSVW leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01721QZO4 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVYCDSVW
Whyte Organic Coconut Oil Pulling Mouthwash for Bad Breath, Teeth & Gums | Cold-Pressed Coconut Oil, Alcohol & Fluoride Free Teeth Whitening Oral Rinse, for Sensitive Teeth and Gums, 8 oz
Price
$20.99
Rating
4.1
Reviews
89
Latest month sales
B01721QZO4
Banyan Botanicals Organic Mint Daily Swish – Ayurvedic Oil Pulling Mouthwash – Coconut & Sesame Oil with Triphala for Gum Health & Fresh Breath – Natural Oral Hygiene – 8 oz – USDA Organic
Price
$16.99
Rating
4.4
Reviews
1.3K
Latest month sales
B0G8MQFL8R
Ollie Arctic Mint Mouthwash, with 3% Hydroxyapatite, Alcohol-Free, 1 Pack | Formulated with nano-hydroxyapatite, contains xylitol & zinc lactate, enriched with probiotics, supports fresh breath, 16oz
Unlock to view ASIN details and product titles
Price
$24.95
Rating
4.1
Reviews
45
Latest month sales
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