Stain Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stain Mouthwash sales on Amazon US totaled 655,400 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $8,215,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 53.7% of revenue, while a typical listing is priced at $13.47. The keyword itself pulled 21,857 Amazon queries over the same period (▲ 27.1% MoM).
Zooming out to the 12-month window ending July 2026, the stain mouthwash Top 50 moved 6,929,950 units and $85,855,324 in cumulative sales — an average of 577,496 units and $7,154,610 per month. Monthly throughput topped out at 711,000 units in June 2026 and dipped to 380,200 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Stain Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
655.4K
▼ 7.8% MoM
Monthly Revenue 2026/07
$8.2M
▼ 7.9% MoM
Top 10 Market Share 2026/07
54.9%
Stain Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stain mouthwash listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 15.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $4,412,800 in July 2026 — 54.9% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stain Mouthwash' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B08MFWB9DY
Listerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
50K
▲ 0.0%vs. prior month
$649K
latest month
12-month trend
B0C881GLNM
Crest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
30K
▼ 25.0%vs. prior month
$329.1K
latest month
12-month trend
B003CP12O8
Crest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
30K
▲ 0.0%vs. prior month
$148.2K
latest month
12-month trend
B0126XBQK6
Crest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
30K
▲ 0.0%vs. prior month
$214.5K
latest month
12-month trend
B0B5Y7KCS8
Listerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
30K
▼ 25.0%vs. prior month
$477.3K
latest month
12-month trend
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Best Stain Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Listerine is the best-performing stain mouthwash brand in July 2026, moving 120,000 units across 4 ASINs for 33.3% of Top 10 volume. TheraBreath follows with 100,000 units (27.8%), ahead of Crest on 90,000 units (25.0%).
With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.70 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Listerine
4 ASINs in Top 10
33.3%
Units
120K
Revenue
$1.5M
Avg. price
$11.07
B08MFWB9DY
$12.98·★4.8·25.3K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50KB0B5Y7KCS8
$14.36·★4.8·12.1K revsListerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
Units sold30KB00013TQPQ
$7.98·★4.8·32.8K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 50.7 fl. oz/1.5 L | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold20KB00495Q5OW
$8.98·★4.8·66.5K revsListerine Total Care Intense Anticavity Fluoride Mouthwash, Intense Mint, 1 L
Units sold20K
TheraBreath
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Crest
3 ASINs in Top 10
25.0%
Units
90K
Revenue
$691.8K
Avg. price
$7.70
B0C881GLNM
$10.97·★4.8·10.2K revsCrest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
Units sold30KB003CP12O8
$4.97·★4.7·13.1K revsCrest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
Units sold30KB0126XBQK6
$7.17·★4.7·23K revsCrest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
Units sold30K
Trending Stain Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01L4ND4O0 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09HH8SDR6 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst
Price
$6.54
Rating
4.7
Reviews
13.2K
Latest month sales
B09HH8SDR6
Amazon Basics Antiseptic Mouthwash, Blue Mint, Fights Bad Breath, Plaque and Gingivitis, 1 Liter, 33.8 Fl Oz, 1-Pack (Previously Solimo)
Price
$6.52
Rating
4.6
Reviews
9.1K
Latest month sales
B0D1GPJ8ZX
Nano-Hydroxyapatite Oil Pulling Whitening Mouthwash for Teeth and Gums, Natural & Organic, Whitens Teeth, Enamel Care, Freshens Breath – Smooth & Non-Greasy – for Adults & Kids – 8oz
Unlock to view ASIN details and product titles
Price
$19.95
Rating
4.5
Reviews
844
Latest month sales
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