Nyx Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Foundation sales on Amazon US totaled 266,700 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $2,900,648 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 52.2% of revenue, while a typical listing is priced at $11.63. The keyword itself pulled 16,607 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the nyx foundation Top 50 moved 3,572,000 units and $42,327,226 in cumulative sales — an average of 297,667 units and $3,527,269 per month. Monthly throughput topped out at 393,950 units in November 2025 and dipped to 187,900 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Nyx Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
266.7K
▼ 31.7% MoM
Monthly Revenue 2026/07
$2.9M
▼ 42.6% MoM
Top 10 Market Share 2026/07
60.0%
Nyx Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx foundation listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 15.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,514,000 in July 2026 — 60.0% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Foundation' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B00B4YVU4G
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
10K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
B00EUBPHR6
Real Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▲ 0.0%vs. prior month
$41.2K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nyx Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing nyx foundation brand in July 2026, moving 40,000 units across 1 ASIN for 25.0% of Top 10 volume. e.l.f. follows with 40,000 units (25.0%), ahead of Milani on 20,000 units (12.5%).
With 8 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.00 to $10.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
25.0%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
e.l.f.
2 ASINs in Top 10
25.0%
Units
40K
Revenue
$380K
Avg. price
$9.00
B09XMYFTB7
$10.00·★4.6·43.2K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10K
Milani
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$216K
Avg. price
$10.97
B01N9KIKZA
$10.97·★4.4·55.1K revsMilani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
Units sold20K
Trending Nyx Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFYBBMB booked 10K units at $8.00, with ▲ 0.0% MoM change. On the growth side, B0DF7ZHLLS leads positive momentum with ▲ 28.6% MoM growth on 900 units, with B01IM0LVFC close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Price
$8.00
Rating
4.8
Reviews
3.4K
Latest month sales
B0DF7ZHLLS
MCoBeauty Makeup Grip Primer - Long Wear Makeup Base | Gripping Face Primer Hydrating Gel Base, Preps Skin for Long-Lasting Makeup, Vegan & Cruelty Free
Price
$6.50
Rating
4.5
Reviews
166
Latest month sales
B01IM0LVFC
e.l.f. Prime & Stay Finishing Powder, Sets Makeup, Controls Shine & Smooths Complexion, Sheer, 0.18 Oz (5g)
Unlock to view ASIN details and product titles
Price
$5.00
Rating
4.4
Reviews
22.8K
Latest month sales
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