Blush Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blush Stick sales on Amazon US totaled 129,600 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $1,283,243 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 55.6% of revenue, while a typical listing is priced at $11.61. The keyword itself pulled 36,710 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the blush stick Top 50 moved 1,740,600 units and $16,242,869 in cumulative sales — an average of 145,050 units and $1,353,572 per month. Monthly throughput topped out at 202,100 units in December 2025 and dipped to 95,200 in May 2026, leaving the latest reading 0.3% higher than August 2025.
Blush Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.6K
▼ 22.4% MoM
Monthly Revenue 2026/07
$1.3M
▼ 25.8% MoM
Top 10 Market Share 2026/07
59.4%
Blush Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blush stick listing on Amazon US in July 2026 is ASIN B074PTZCNW (Brand: L'Oreal Paris), which sold 10,000 units at $14.97 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $714,000 in July 2026 — 59.4% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blush Stick' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B0F3J8RY35
e.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
9K
▲ 12.5%vs. prior month
$45K
latest month
12-month trend
B07MWTH3BY
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Glistening Peach, 0.155 Oz
8K
▼ 11.1%vs. prior month
$40K
latest month
12-month trend
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Best Blush Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing blush stick brand in July 2026, moving 42,000 units across 5 ASINs for 54.5% of Top 10 volume. L'Oreal Paris follows with 15,000 units (19.5%), ahead of Wonderskin on 10,000 units (13.0%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.96 to $20.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
54.5%
Units
42K
Revenue
$222.4K
Avg. price
$5.96
B07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$6.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0F3J8RY35
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold9KB07MWTH3BY
$6.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Glistening Peach, 0.155 Oz
Units sold8KB0CPFYGNR7
$7.00·★4.6·15.3K revse.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold5K
L'Oreal Paris
2 ASINs in Top 10
19.5%
Units
15K
Revenue
$205.5K
Avg. price
$12.48
B074PTZCNW
$14.97·★4.5·18K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units sold10KB0FTQFVVC4
$9.99·★4.4·1.3K revsL'Oreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick, Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow, 110 Toasted Sunlight
Units sold5K
Wonderskin
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$236.5K
Avg. price
$20.80
B0F2J7VVQ7
$20.80·★4.0·3.3K revsWonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Units sold10K
Trending Blush Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFYGNR7 booked 5K units at $7.00, with ▲ 25.0% MoM change. On the growth side, B0DM2522RZ leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0CZLKZ5MV close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYGNR7
e.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Price
$7.00
Rating
4.6
Reviews
15.3K
Latest month sales
B0DM2522RZ
Pixi ON-THE-GLOW Cream Blush Stick for Cheeks, pH Reactive, Cheektone | Hydrating, Dewy, Luminous cream blush for lips and cheeks, Buildable and Long Wearing
Price
$18.00
Rating
4.6
Reviews
2.6K
Latest month sales
B0CZLKZ5MV
3Pcs Cream Contour Stick Makeup Kit, Shades with Highlighter, Blush and Bronzer Contour Stick for Sculpt the Cheeks, Long Lasting, Waterproof, Matte & Dewy Finish (LIGHT MEDIUM(2+5+6))
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
757
Latest month sales
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