Blush Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blush Stick sales on Amazon US totaled 148,200 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $1,479,593 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 59.2% of revenue, while a typical listing is priced at $12.36. The keyword itself pulled 36,312 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the blush stick Top 50 moved 2,036,500 units and $19,771,152 in cumulative sales — an average of 169,708 units and $1,647,596 per month. Monthly throughput topped out at 260,750 units in December 2025 and dipped to 103,800 in May 2026, leaving the latest reading 0.7% higher than August 2025.
Blush Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
148.2K
▼ 20.9% MoM
Monthly Revenue 2026/07
$1.5M
▼ 25.6% MoM
Top 10 Market Share 2026/07
62.1%
Blush Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blush stick listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 13.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $875,400 in July 2026 — 62.1% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blush Stick' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B0F3J8RY35
e.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
9K
▲ 12.5%vs. prior month
$45K
latest month
12-month trend
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Best Blush Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing blush stick brand in July 2026, moving 42,000 units across 5 ASINs for 45.7% of Top 10 volume. BS-MALL follows with 20,000 units (21.7%), ahead of L'Oreal Paris on 15,000 units (16.3%).
With 5 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $12.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
45.7%
Units
42K
Revenue
$222.4K
Avg. price
$6.00
B07MWSRJ89
$5.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$6.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0F3J8RY35
$6.00·★4.4·10.1K revse.l.f. Sheer For It Blush Tint, Pink Positive | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold9KB07MWTH3BY
$6.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Glistening Peach, 0.155 Oz
Units sold8KB0CPFYGNR7
$7.00·★4.6·15.4K revse.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold5K
BS-MALL
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
L'Oreal Paris
2 ASINs in Top 10
16.3%
Units
15K
Revenue
$205.5K
Avg. price
$12.48
B074PTZCNW
$14.97·★4.6·53.5K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units sold10KB0FTQFVVC4
$9.99·★4.4·1.3K revsL'Oreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick, Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow, 110 Toasted Sunlight
Units sold5K
Trending Blush Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFYGNR7 booked 5K units at $7.00, with ▲ 25.0% MoM change. On the growth side, B0DM2522RZ leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0CZLKZ5MV close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYGNR7
e.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Price
$7.00
Rating
4.6
Reviews
15.4K
Latest month sales
B0DM2522RZ
Pixi ON-THE-GLOW Cream Blush Stick for Cheeks, pH Reactive, Cheektone | Hydrating, Dewy, Luminous cream blush for lips and cheeks, Buildable and Long Wearing
Price
$18.00
Rating
4.5
Reviews
2.6K
Latest month sales
B0CZLKZ5MV
3Pcs Cream Contour Stick Makeup Kit, Shades with Highlighter, Blush and Bronzer Contour Stick for Sculpt the Cheeks, Long Lasting, Waterproof, Matte & Dewy Finish (LIGHT MEDIUM(2+5+6))
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
762
Latest month sales
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