Loreal Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Concealer sales on Amazon US totaled 251,700 units in July 2026 (▼ 33.5% vs. the prior month), generating an estimated $3,064,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 59.4% of revenue, while a typical listing is priced at $13.08. The keyword itself pulled 24,144 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the loreal concealer Top 50 moved 3,093,950 units and $37,301,655 in cumulative sales — an average of 257,829 units and $3,108,471 per month. Monthly throughput topped out at 378,300 units in June 2026 and dipped to 144,600 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Loreal Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
251.7K
▼ 33.5% MoM
Monthly Revenue 2026/07
$3.1M
▼ 39.7% MoM
Top 10 Market Share 2026/07
58.4%
Loreal Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal concealer listing on Amazon US in July 2026 is ASIN B09V1CPTR1 (Brand: Catrice Cosmetics), which sold 30,000 units at $6.00 apiece — equal to 11.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $1,821,230 in July 2026 — 58.4% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Concealer' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B0FRV2SGGL
L'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
20K
▼ 33.3%vs. prior month
$299.4K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
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Best Loreal Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal concealer brand in July 2026, moving 89,000 units across 6 ASINs for 60.5% of Top 10 volume. Catrice Cosmetics follows with 30,000 units (20.4%), ahead of tarte on 10,000 units (6.8%).
With 5 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
6 ASINs in Top 10
60.5%
Units
89K
Revenue
$1.2M
Avg. price
$13.27
B0FRV2SGGL
$14.97·★4.5·13.7K revsL'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
Units sold20KB074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20KB0F38MQ6XZ
$12.97·★4.5·1.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Units sold10KB0F38QBPTN
$12.19·★4.6·2.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10KB084W2WS8V
$12.55·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9K
Catrice Cosmetics
1 ASIN in Top 10
20.4%
Units
30K
Revenue
$180K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.6K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30K
tarte
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$318.1K
Avg. price
$32.00
B00LNC3JD4
$32.00·★4.2·2.2K revstarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
Units sold10K
Trending Loreal Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZQZVMRW booked 8K units at $7.00, with ▲ 0.0% MoM change. On the growth side, B07H621CZ6 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B09TMPW3KF close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Price
$7.00
Rating
4.5
Reviews
10.1K
Latest month sales
B07H621CZ6
L'Oreal Paris Makeup Infallible Full Wear Waterproof Matte Concealer, Full Coverage, Cashmere, 0.33 fl. oz.
Price
$12.98
Rating
4.4
Reviews
4.5K
Latest month sales
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.3
Reviews
1.7K
Latest month sales
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