Nyx Buttermelt Bronzer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Buttermelt Bronzer sales on Amazon US totaled 148,900 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $1,445,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 45.4% of revenue, while a typical listing is priced at $10.85. The keyword itself pulled 15,333 Amazon queries over the same period (▼ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the nyx buttermelt bronzer Top 50 moved 1,756,400 units and $17,454,141 in cumulative sales — an average of 146,367 units and $1,454,512 per month. Monthly throughput topped out at 179,850 units in December 2025 and dipped to 92,650 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Nyx Buttermelt Bronzer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
148.9K
▼ 15.7% MoM
Monthly Revenue 2026/07
$1.4M
▼ 21.6% MoM
Top 10 Market Share 2026/07
53.7%
Nyx Buttermelt Bronzer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx buttermelt bronzer listing on Amazon US in July 2026 is ASIN B0F3J6W5KW (Brand: e.l.f.), which sold 20,000 units at $5.79 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 80,000 units and $656,960 in July 2026 — 53.7% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Buttermelt Bronzer' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00B4YVU4G
NYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
10K
▲ 0.0%vs. prior month
$96.2K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
7K
▲ 0.0%vs. prior month
$94K
latest month
12-month trend
B001B0H82Q
Rimmel London Natural - 022 Sun Bronze - Bronzer, Matte Finish, 0.49oz
6K
▼ 40.0%vs. prior month
$28.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nyx Buttermelt Bronzer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing nyx buttermelt bronzer brand in July 2026, moving 30,000 units across 3 ASINs for 37.5% of Top 10 volume. e.l.f. follows with 24,000 units (30.0%), ahead of Physicians Formula on 11,000 units (13.8%).
With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $12.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
3 ASINs in Top 10
37.5%
Units
30K
Revenue
$323.2K
Avg. price
$10.98
B00B4YVU4G
$9.97·★4.5·92.2K revsNYX PROFESSIONAL MAKEUP Makeup Setting Spray - Matte Finish, Long-Lasting Face Mist for up to 16HR Wear, Vegan Formula
Units sold10KB00WZQTCS8
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB00WZRJSPY
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10K
e.l.f.
2 ASINs in Top 10
30.0%
Units
24K
Revenue
$120K
Avg. price
$5.89
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB088WGHQB7
$6.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Bronzed Cherry, 0.17 Oz
Units sold4K
Physicians Formula
2 ASINs in Top 10
13.8%
Units
11K
Revenue
$138K
Avg. price
$12.23
B018B8Q5Z6
$13.48·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Units sold7KB077QCKV43
$10.99·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Sunkissed Bronzer
Units sold4K
Trending Nyx Buttermelt Bronzer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B088WGHQB7 booked 4K units at $6.00, with ▲ 0.0% MoM change. On the growth side, B0CZ63J96Q leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0CRSQ9YTC close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088WGHQB7
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Bronzed Cherry, 0.17 Oz
Price
$6.00
Rating
4.4
Reviews
98K
Latest month sales
B0CZ63J96Q
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush, Fade and Transfer-Resistant Blush, Up to 12HR Make Up Wear, Vegan Formula - Butta Together
Price
$9.97
Rating
4.5
Reviews
12.8K
Latest month sales
B0CRSQ9YTC
NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer, Longwear Face Makeup with Up to 12 Hours of Wear, Vegan Formula - Butta Biscuit (Medium Rosy Warm)
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.5
Reviews
9.2K
Latest month sales
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