Nars Light Reflecting Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nars Light Reflecting Foundation sales on Amazon US totaled 216,500 units in July 2026 (▼ 40.3% vs. the prior month), generating an estimated $4,387,826 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.7% of unit volume and 60.0% of revenue, while a typical listing is priced at $25.43. The keyword itself pulled 15,974 Amazon queries over the same period (▼ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the nars light reflecting foundation Top 50 moved 2,898,750 units and $63,778,721 in cumulative sales — an average of 241,563 units and $5,314,893 per month. Monthly throughput topped out at 362,650 units in June 2026 and dipped to 151,100 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Nars Light Reflecting Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
216.5K
▼ 40.3% MoM
Monthly Revenue 2026/07
$4.4M
▼ 52.7% MoM
Top 10 Market Share 2026/07
63.7%
Nars Light Reflecting Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nars light reflecting foundation listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 13.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $2,630,720 in July 2026 — 63.7% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nars Light Reflecting Foundation' on Amazon
July 2026
Is 63.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B0G1VDB22X
Luxe Color Changing Foundation – Light
10K
▼ 50.0%vs. prior month
$307.1K
latest month
12-month trend
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nars Light Reflecting Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LAURA GELLER NEW YORK is the best-performing nars light reflecting foundation brand in July 2026, moving 38,000 units across 4 ASINs for 27.5% of Top 10 volume. e.l.f. follows with 30,000 units (21.7%), ahead of Luxe Cosmetics on 30,000 units (21.7%).
With 6 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.00 to $28.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LAURA GELLER NEW YORK
4 ASINs in Top 10
27.5%
Units
38K
Revenue
$958.1K
Avg. price
$28.42
B08SXRSYSL
$15.20·★4.4·6.9K revsLAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
Units sold10KB01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB0725YPBPR
$32.00·★4.3·21.4K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
e.l.f.
1 ASIN in Top 10
21.7%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30K
Luxe Cosmetics
2 ASINs in Top 10
21.7%
Units
30K
Revenue
$908.1K
Avg. price
$18.49
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20KB0G1VDB22X
$18.00·★3.9·2.5K revsLuxe Color Changing Foundation – Light
Units sold10K
Trending Nars Light Reflecting Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077T6F98M booked 8K units at $34.49, with ▲ 33.3% MoM change. On the growth side, B0725VJ7WF leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0BRJD69T4 close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
B0725VJ7WF
NARS Soft Matte Concealer 6.2g/0.21 oz, Medium 1 Custard.
Price
$35.59
Rating
4.5
Reviews
426
Latest month sales
B0BRJD69T4
FV Matte Waterproof Foundation-Longwear Transfer-Proof, with Medium to Full Coverage, Oil-control & Lightweight, Liquid Foundation Makeup for Normal/Oily Skin, 30g, Natural Beige
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.3
Reviews
607
Latest month sales
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