Nars Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nars Foundation sales on Amazon US totaled 177,350 units in July 2026 (▼ 41.7% vs. the prior month), generating an estimated $4,287,698 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.3% of unit volume and 78.2% of revenue, while a typical listing is priced at $33.75. The keyword itself pulled 30,773 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the nars foundation Top 50 moved 2,336,500 units and $50,385,935 in cumulative sales — an average of 194,708 units and $4,198,828 per month. Monthly throughput topped out at 322,100 units in November 2025 and dipped to 119,050 in May 2026, leaving the latest reading 47.4% higher than August 2025.
Nars Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.3K
▼ 41.7% MoM
Monthly Revenue 2026/07
$4.3M
▼ 44.8% MoM
Top 10 Market Share 2026/07
82.3%
Nars Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nars foundation listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 22.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $3,353,380 in July 2026 — 82.3% of unit volume and 78.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nars Foundation' on Amazon
July 2026
Is 82.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B08SXRSYSL
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
10K
▲ 0.0%vs. prior month
$205.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nars Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing nars foundation brand in July 2026, moving 40,000 units across 1 ASIN for 27.4% of Top 10 volume. LAURA GELLER NEW YORK follows with 40,000 units (27.4%), ahead of PRIME PROMETICS on 20,000 units (13.7%).
With 7 brands splitting the Top 10 and 68.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
27.4%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
LAURA GELLER NEW YORK
4 ASINs in Top 10
27.4%
Units
40K
Revenue
$938.3K
Avg. price
$24.90
B08SXRSYSL
$15.20·★4.4·6.9K revsLAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
Units sold10KB01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB0725YPBPR
$32.00·★4.3·21.4K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
Units sold10KB086H4VCBJ
$20.40·★4.5·13.3K revsLAURA GELLER NEW YORK Makeup Brushes - Retractable Angled Kabuki Brush
Units sold10K
PRIME PROMETICS
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.8K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
Trending Nars Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00PFCSQCC booked 6K units at $8.98, with ▼ 25.0% MoM change. On the growth side, B0725VJ7WF leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B00BM1WKT0 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PFCSQCC
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Natural Beige, 1 Count
Price
$8.98
Rating
4.6
Reviews
10.6K
Latest month sales
B0725VJ7WF
NARS Soft Matte Concealer 6.2g/0.21 oz, Medium 1 Custard.
Price
$28.93
Rating
4.5
Reviews
425
Latest month sales
B00BM1WKT0
NARS Radiant Creamy Concealer, Vanilla, 0.22 Ounce
Unlock to view ASIN details and product titles
Price
$33.59
Rating
4.4
Reviews
1.9K
Latest month sales
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