Not Your Mothers Dry Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Not Your Mothers Dry Shampoo sales on Amazon US totaled 197,200 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $3,218,258 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 64.3% of revenue, while a typical listing is priced at $15.67. The keyword itself pulled 26,820 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the not your mothers dry shampoo Top 50 moved 2,362,500 units and $36,907,175 in cumulative sales — an average of 196,875 units and $3,075,598 per month. Monthly throughput topped out at 234,500 units in November 2025 and dipped to 132,200 in May 2026, leaving the latest reading 12.0% higher than August 2025.
Not Your Mothers Dry Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
197.2K
▼ 15.3% MoM
Monthly Revenue 2026/07
$3.2M
▼ 13.4% MoM
Top 10 Market Share 2026/07
57.8%
Not Your Mothers Dry Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold not your mothers dry shampoo listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 20.3% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $2,069,040 in July 2026 — 57.8% of unit volume and 64.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Not Your Mothers Dry Shampoo' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
B0BX6P9CKH
Dove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
10K
▲ 11.1%vs. prior month
$99.4K
latest month
12-month trend
B0DGVWYDGK
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
10K
▲ 0.0%vs. prior month
$480K
latest month
12-month trend
B0DRM4J2YM
Kitsch Volumizing Rice Protein Dry Shampoo Powder Pump - Invisible 1oz | Absorbs Oil, Non-Greasy, Light-to-Medium Hair Colors – Travel Size Dry Hair Shampoo for Women & Men, No White Cast
10K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B0GFQH1PJV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
8K
▲ 60.0%vs. prior month
$128K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Not Your Mothers Dry Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing not your mothers dry shampoo brand in July 2026, moving 40,000 units across 1 ASIN for 35.1% of Top 10 volume. Moroccanoil follows with 10,000 units (8.8%), ahead of Dove on 10,000 units (8.8%).
Volume is spread across 10 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
1 ASIN in Top 10
35.1%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Moroccanoil
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$274.7K
Avg. price
$30.00
B00VXO5RPK
$30.00·★4.6·13.3K revsMoroccanoil Dry Shampoo Light Tones
Units sold10K
Dove
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$99.4K
Avg. price
$9.94
B0BX6P9CKH
$9.94·★4.4·12.1K revsDove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
Units sold10K
Trending Not Your Mothers Dry Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GFQH1PJV booked 8K units at $16.00, with ▲ 60.0% MoM change. On the growth side, B07J18ZL6P leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0CHHJW5RC close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFQH1PJV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
Price
$16.00
Rating
4.3
Reviews
20.5K
Latest month sales
B07J18ZL6P
SGX NYC Dry Touch Volumizing Dry Shampoo - Paraben Free, Vegan Dry Shampoo Spray Absorbs Excess Oil - Fresh and Bouncy Hair with No Residue - 6.5 oz
Price
$7.97
Rating
4.3
Reviews
1.3K
Latest month sales
B0CHHJW5RC
Not Your Mother's Value Pack Clean Freak Refreshing Jumbo Dry Shampoo | 2 Pack - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - For All Hair Types - Fresh Citrus
Unlock to view ASIN details and product titles
Price
$25.88
Rating
4.7
Reviews
1.8K
Latest month sales
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