Mielle Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mielle Shampoo sales on Amazon US totaled 493,000 units in July 2026 (▼ 26.7% vs. the prior month), generating an estimated $8,220,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 50.4% of revenue, while a typical listing is priced at $18.13. The keyword itself pulled 19,274 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the mielle shampoo Top 50 moved 5,788,700 units and $96,749,082 in cumulative sales — an average of 482,392 units and $8,062,424 per month. Monthly throughput topped out at 673,000 units in June 2026 and dipped to 344,500 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Mielle Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
493K
▼ 26.7% MoM
Monthly Revenue 2026/07
$8.2M
▼ 27.6% MoM
Top 10 Market Share 2026/07
52.7%
Mielle Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mielle shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 20.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $4,145,100 in July 2026 — 52.7% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mielle Shampoo' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
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Best Mielle Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing mielle shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 38.5% of Top 10 volume. Mielle Organics follows with 70,000 units (26.9%), ahead of Dove on 30,000 units (11.5%).
With 7 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.84 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
38.5%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Mielle Organics
3 ASINs in Top 10
26.9%
Units
70K
Revenue
$705.5K
Avg. price
$10.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40KB07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20KB075PTHVKN
$12.94·★4.6·16K revsMielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Units sold10K
Dove
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$265.2K
Avg. price
$8.84
B0DK5RX74D
$8.84·★4.7·7.3K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30K
Trending Mielle Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B003E1CYHO booked 10K units at $20.00, with ▲ 0.0% MoM change. On the growth side, B0BD2SKVTJ leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
Price
$20.00
Rating
4.6
Reviews
61.4K
Latest month sales
B075PTHVKN
Mielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
Price
$12.94
Rating
4.6
Reviews
16K
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
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