Skala Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skala sales on Amazon US totaled 68,500 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $581,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.1% of unit volume and 89.8% of revenue, while a typical listing is priced at $7.98. The keyword itself pulled 42,548 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the skala Top 50 moved 858,050 units and $7,564,004 in cumulative sales — an average of 71,504 units and $630,334 per month. Monthly throughput topped out at 89,850 units in August 2025 and dipped to 44,000 in May 2026, leaving the latest reading 23.8% lower than August 2025.
Skala Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.5K
▼ 19.8% MoM
Monthly Revenue 2026/07
$581.5K
▼ 15.8% MoM
Top 10 Market Share 2026/07
89.1%
Skala Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skala listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 58.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 61,000 units and $521,956 in July 2026 — 89.1% of unit volume and 89.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skala' on Amazon
July 2026
Is 89.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0C5FR12SJ
SKALA Mais Cachos Hair Type 3ABC - Eliminate Anti Frizz, For Curly Hair -2 in 1 Conditioning Treatment Cream and Cream To Comb 100% VEGAN 35.2 Oz (1 Pack)
10K
▲ 0.0%vs. prior month
$57.7K
latest month
12-month trend
B0C5FP8R7J
SKALA Mais Crespos 2-in-1 Treatment Cream and Leave-In Conditioner Strength, Detangling and Hydration for Coily and Kinky Hair, 35.2 oz
3K
▲ 50.0%vs. prior month
$21.6K
latest month
12-month trend
B0FXB5TMSB
SKALA Fruitastic Watermelon 2-in-1 Treatment Cream for Curly Hair 35.3 Oz
3K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
B0BC6RSS1S
SKALA Maracujá & Óleo de Patauá 2 in 1 Treatment Cream & Leave In Conditioner, Vegan Hair Mask for Strength & Nutrition, Deep Hydration, Curly Girl Method Approved, No Parabens or Silicones, 1000 g
1K
▼ 50.0%vs. prior month
$5.8K
latest month
12-month trend
B0FNWR2D9B
SKALA Mais Cachos 3-in-1 Leave-In Conditioner for Curly Hair 8.8 Fl Oz
1K
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skala Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing skala brand in July 2026, moving 40,000 units across 1 ASIN for 65.6% of Top 10 volume. SKALA follows with 21,000 units (34.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.29 to $9.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
65.6%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
SKALA
9 ASINs in Top 10
34.4%
Units
21K
Revenue
$136.8K
Avg. price
$7.29
B0C5FR12SJ
$6.32·★4.5·11K revsSKALA Mais Cachos Hair Type 3ABC - Eliminate Anti Frizz, For Curly Hair -2 in 1 Conditioning Treatment Cream and Cream To Comb 100% VEGAN 35.2 Oz (1 Pack)
Units sold10KB0C5FP8R7J
$6.28·★4.5·2.8K revsSKALA Mais Crespos 2-in-1 Treatment Cream and Leave-In Conditioner Strength, Detangling and Hydration for Coily and Kinky Hair, 35.2 oz
Units sold3KB0FXB5TMSB
$6.32·★4.4·443 revsSKALA Fruitastic Watermelon 2-in-1 Treatment Cream for Curly Hair 35.3 Oz
Units sold3KB0BC6RSS1S
$6.39·★4.5·4.5K revsSKALA Maracujá & Óleo de Patauá 2 in 1 Treatment Cream & Leave In Conditioner, Vegan Hair Mask for Strength & Nutrition, Deep Hydration, Curly Girl Method Approved, No Parabens or Silicones, 1000 g
Units sold1KB0FNWR2D9B
$6.32·★4.5·164 revsSKALA Mais Cachos 3-in-1 Leave-In Conditioner for Curly Hair 8.8 Fl Oz
Units sold1KB0D4ZH6551
$9.99·★4.6·1.6K revsAWEGOO SKALA Hair Type 3ABC - Mais Cachos & Passion Fruit Combo - Hydrate Curls, Eliminate Frizz, For Curly Hair - 2-IN-1 Conditioning Treatment & Cream to Comb, Blue | Hydrate
Units sold1KB0F4F1JM8Z
$9.99·★4.4·121 revsSKALA Dona Skala 2 in 1 Treatment Cream & Leave In Conditioner for Straight or Wavy Hair, Vegan Hair Mask with Botanical Oils, Deep Hydration Mask, Softening & Smoothing Care, 1000 g
Units sold700B0F99ZB973
$7.49·★4.6·65 revsSKALA Fruitastic Banana 2-in-1 Treatment Cream for Frizzy Hair 35.2 Oz
Units sold700B0CNW555PD
$6.49·★4.3·94 revsSKALA Cachos Styling Gel for Definition and Flexible Hold with Heat Protection for All Curly Hair Types, 35.2 oz
Units sold600
Trending Skala Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F99ZB973 booked 700 units at $7.49, with ▲ 600.0% MoM change. On the growth side, B0FXB2XM7C leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GG8TNKRY close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F99ZB973
SKALA Fruitastic Banana 2-in-1 Treatment Cream for Frizzy Hair 35.2 Oz
Price
$7.49
Rating
4.6
Reviews
65
Latest month sales
B0FXB2XM7C
SKALA Fruitastic Strawberry 2-in-1 Treatment Cream for Frizzy Hair 35.3 Oz
Price
$10.36
Rating
4.2
Reviews
100
Latest month sales
B0GG8TNKRY
SKALA Fruitastic Banana Shampoo & Conditioner Kit 10.99 Fl Oz Each
Unlock to view ASIN details and product titles
Price
$7.69
Rating
4.2
Reviews
32
Latest month sales
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