Umberto Giannini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umberto Giannini sales on Amazon US totaled 238,500 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $4,090,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.8% of unit volume and 41.6% of revenue, while a typical listing is priced at $17.08. The keyword itself pulled 28,738 Amazon queries over the same period (▼ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the umberto giannini Top 50 moved 2,483,900 units and $43,897,179 in cumulative sales — an average of 206,992 units and $3,658,098 per month. Monthly throughput topped out at 296,300 units in June 2026 and dipped to 128,100 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Umberto Giannini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.5K
▼ 19.5% MoM
Monthly Revenue 2026/07
$4.1M
▼ 21.7% MoM
Top 10 Market Share 2026/07
39.8%
Umberto Giannini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umberto giannini listing on Amazon US in July 2026 is ASIN B000ZZQMCK (Brand: Marc Anthony), which sold 10,000 units at $8.67 apiece — equal to 4.2% of every unit tracked in this report.
The Top 10 ASINs account for 95,000 units and $1,703,490 in July 2026 — 39.8% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umberto Giannini' on Amazon
July 2026
Is 39.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B0BLWTQ7JC
DAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
10K
▼ 50.0%vs. prior month
$300K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B0DT27RCG3
amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid
10K
▲ 0.0%vs. prior month
$140K
latest month
12-month trend
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
10K
▲ 11.1%vs. prior month
$85.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Umberto Giannini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing umberto giannini brand in July 2026, moving 18,000 units across 2 ASINs for 18.9% of Top 10 volume. Miss Jessie's follows with 10,000 units (10.5%), ahead of DAE on 10,000 units (10.5%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
2 ASINs in Top 10
18.9%
Units
18K
Revenue
$156.1K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10KB0CJCNR1J2
$8.67·★4.4·2.8K revsMarc Anthony Strictly Curls, Define & High Hold Frizz Taming Curly Hair Gel | Frizz Taming Long Lasting Strong Hold Curl Defining Gel with Castor Oil for Medium & Coarse Curls - No Flaking & No Crunch
Units sold8K
Miss Jessie's
1 ASIN in Top 10
10.5%
Units
10K
Revenue
$199.7K
Avg. price
$19.97
B0094KPK70
$19.97·★4.5·9.1K revsMiss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
Units sold10K
DAE
1 ASIN in Top 10
10.5%
Units
10K
Revenue
$300K
Avg. price
$30.00
B0BLWTQ7JC
$30.00·★4.7·3.9K revsDAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
Units sold10K
Trending Umberto Giannini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D735KZPN booked 10K units at $7.99, with ▲ 11.1% MoM change. On the growth side, B0GFXSR6CH leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D735KZPN
Curl Defining Brush for Curly Hair, Vented Detangling Hair Brush for Wet and Dry Styling, Curved Brush for Shaping and Smoothing Curl Clumps, Lightweight Hair Brush （Beige）
Price
$7.99
Rating
4.4
Reviews
4.1K
Latest month sales
B0CJCNR1J2
Marc Anthony Strictly Curls, Define & High Hold Frizz Taming Curly Hair Gel | Frizz Taming Long Lasting Strong Hold Curl Defining Gel with Castor Oil for Medium & Coarse Curls - No Flaking & No Crunch
Price
$8.67
Rating
4.4
Reviews
2.8K
Latest month sales
B0GFXSR6CH
California Naturals Curl Defining Cream for Wavy Curly Coily Hair, Anti Frizz Curl Cream with Shea Butter and Castor Oil, Sulfate and Paraben Free, Natural, Vegan, Rose Garden, 8 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
186
Latest month sales
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