Nivea Body Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nivea Body Lotion sales on Amazon US totaled 413,600 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $4,401,079 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 46.0% of revenue, while a typical listing is priced at $13.56. The keyword itself pulled 26,048 Amazon queries over the same period (▼ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the nivea body lotion Top 50 moved 4,780,300 units and $52,579,511 in cumulative sales — an average of 398,358 units and $4,381,626 per month. Monthly throughput topped out at 460,100 units in November 2025 and dipped to 253,100 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Nivea Body Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
413.6K
▼ 9.8% MoM
Monthly Revenue 2026/07
$4.4M
▼ 17.1% MoM
Top 10 Market Share 2026/07
53.2%
Nivea Body Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nivea body lotion listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 24.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $2,026,600 in July 2026 — 53.2% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nivea Body Lotion' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
30K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B00DEX61A8
NIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
10K
▲ 0.0%vs. prior month
$76.3K
latest month
12-month trend
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
10K
▲ 11.1%vs. prior month
$67.7K
latest month
12-month trend
B00DG8F04Y
NIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.7K
latest month
12-month trend
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Best Nivea Body Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing nivea body lotion brand in July 2026, moving 130,000 units across 2 ASINs for 59.1% of Top 10 volume. NIVEA follows with 50,000 units (22.7%), ahead of Jergens on 20,000 units (9.1%).
With 5 brands splitting the Top 10 and 90.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.09 to $10.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
2 ASINs in Top 10
59.1%
Units
130K
Revenue
$1.2M
Avg. price
$9.97
B08KT2Z93D
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100KB08KT5HM98
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Units sold30K
NIVEA
5 ASINs in Top 10
22.7%
Units
50K
Revenue
$414.5K
Avg. price
$8.09
B00DG8EZKO
$6.79·★4.7·30.5K revsNIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Units sold10KB00DG8F04Y
$6.13·★4.6·23.1K revsNIVEA Essentially Enriched Body Lotion, Very Dry Skin, Almond Oil, 16.9 Oz
Units sold10KB00KTLXB4C
$6.79·★4.8·5.1K revsNIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
Units sold10KB01H6OYPU8
$7.26·★4.7·28.8K revsNIVEA Cocoa Butter Body Cream with Hyaluronic Acid, 16 OZ | Cocoa Butter Body Cream with Hyaluronic Acid and Deep Nourishing Serum, For Radiant and Smooth Skin, 72-Hour Body Moisturizer
Units sold10KB076G2XGY3
$13.47·★4.6·25.7K revsNIVEA Essentially Enriched Body Lotion, Value Pack, 2 x 16.9 FL OZ | Hydrating Body Lotion with Hyaluronic Acid, Almond Oil and Deep Nourishing Serum, For Dry to Very Dry Skin,72-Hour Moisture
Units sold10K
Jergens
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$215.8K
Avg. price
$10.40
B0034F9K36
$10.40·★4.8·46K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20K
Trending Nivea Body Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00DG8EZKO booked 10K units at $6.79, with ▲ 11.1% MoM change. On the growth side, B0B6GQ84GV leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B07VCV6C78 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Price
$6.79
Rating
4.7
Reviews
30.5K
Latest month sales
B0B6GQ84GV
NIVEA Intense Healing Body Cream for Dry Skin with Glycerin, 13.5 Oz
Price
$9.22
Rating
4.6
Reviews
1.9K
Latest month sales
B07VCV6C78
NIVEA Oil In Lotion Body Lotion, Coconut and Monoi Oil, 16.9 FL OZ | Coconut Scented Lotion Enriched with Manoi Oil, Instant Smooth Skin Feel, Fast-Absorbing, Non-Greasy, 48-Hour Moisturizer
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
1.2K
Latest month sales
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