Cetaphil Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cetaphil Bar Soap sales on Amazon US totaled 592,000 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $7,185,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 56.5% of revenue, while a typical listing is priced at $12.30. The keyword itself pulled 29,662 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the cetaphil bar soap Top 50 moved 6,253,600 units and $74,264,273 in cumulative sales — an average of 521,133 units and $6,188,689 per month. Monthly throughput topped out at 738,100 units in June 2026 and dipped to 325,900 in May 2026, leaving the latest reading 24.6% higher than August 2025.
Cetaphil Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
592K
▼ 19.8% MoM
Monthly Revenue 2026/07
$7.2M
▼ 17.4% MoM
Top 10 Market Share 2026/07
54.1%
Cetaphil Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cetaphil bar soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 11.8% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $4,056,200 in July 2026 — 54.1% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cetaphil Bar Soap' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B099N3NM61
Cetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
30K
▼ 40.0%vs. prior month
$402K
latest month
12-month trend
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
30K
▲ 0.0%vs. prior month
$354.6K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
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Best Cetaphil Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing cetaphil bar soap brand in July 2026, moving 160,000 units across 4 ASINs for 50.0% of Top 10 volume. Cetaphil follows with 100,000 units (31.3%), ahead of VALITIC on 50,000 units (15.6%).
With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.88 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
50.0%
Units
160K
Revenue
$2.1M
Avg. price
$12.97
B001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20K
Cetaphil
4 ASINs in Top 10
31.3%
Units
100K
Revenue
$1.3M
Avg. price
$12.88
B099N3NM61
$13.44·★4.7·15.8K revsCetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
Units sold30KB09Y4HHY1P
$11.88·★4.7·12.2K revsCetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Units sold30KB099MSZX25
$13.44·★4.7·23.1K revsCetaphil Daily Facial Cleanser Sensitive & Oily Skin, 20 oz | Gentle foaming face wash, soap-free, hypoallergenic, combination to oily skin, dermatologist recommended, daily skincare
Units sold20KB0B642XWV8
$12.74·★4.6·2.9K revsCetaphil Cleansing Face & Body Wipes, Fragrance Free, 50ct, 2-Pack | Twin Pack, Hypoallergenic, Fragrance Free, Dry & Sensitive Skin, Flip-Top Closure, Gym, Travel, Car Use
Units sold20K
VALITIC
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Cetaphil Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000052YLN booked 10K units at $2.97, with ▲ 0.0% MoM change. On the growth side, B00II93O2G leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000052YLN
Neutrogena Original Transparent Facial Cleansing Bar, 3.5 oz | Fragrance-Free Glycerin Face Wash Bar Soap for Gentle Daily Cleansing, Hypoallergenic & Dye-Free Pure Facial Soap
Price
$2.97
Rating
4.7
Reviews
17.9K
Latest month sales
B00II93O2G
Zest Bar Soap - 8 Bars - Enriched With Cocoa Butter And Shea for Ultra Moisturizing Cleansing - Leaves Your Body Feeling Silky Smooth And Deeply Moisturized | Enriched With Cocoa Butter And Shea, Ultra Moisturizing Cleansing, Leaves Your Body Feeling Silky Smooth, Deeply Moisturized
Price
$6.18
Rating
4.6
Reviews
7.5K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Unlock to view ASIN details and product titles
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
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