Ninja Blend Boss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Blend Boss sales on Amazon US totaled 130,850 units in July 2026 (▼ 35.0% vs. the prior month), generating an estimated $10,641,003 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.4% of unit volume and 70.7% of revenue, while a typical listing is priced at $84.29. The keyword itself pulled 27,687 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the ninja blend boss Top 50 moved 1,520,050 units and $124,560,905 in cumulative sales — an average of 126,671 units and $10,380,075 per month. Monthly throughput topped out at 201,450 units in June 2026 and dipped to 75,000 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Ninja Blend Boss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
130.8K
▼ 35.0% MoM
Monthly Revenue 2026/07
$10.6M
▼ 40.2% MoM
Top 10 Market Share 2026/07
73.4%
Ninja Blend Boss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja blend boss listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 15.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $7,519,060 in July 2026 — 73.4% of unit volume and 70.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Blend Boss' on Amazon
July 2026
Is 73.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B00EI7DPI0
Hamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B08QXJ31WR
Ninja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
10K
▲ 0.0%vs. prior month
$815.9K
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Ninja Blend Boss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing ninja blend boss brand in July 2026, moving 59,000 units across 7 ASINs for 61.5% of Top 10 volume. NutriBullet follows with 27,000 units (28.1%), ahead of Hamilton Beach on 10,000 units (10.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.93 to $94.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
7 ASINs in Top 10
61.5%
Units
59K
Revenue
$5.5M
Avg. price
$94.84
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB0855B5Z6F
$99.98·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB08QXJ31WR
$79.97·★4.6·11.8K revsNinja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.6·340 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9KB08QZWDLP4
$89.99·★4.6·5.9K revsNinja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
Units sold6KB00NGV4506
$99.00·★4.6·57.1K revsNinja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Units sold4K
NutriBullet
2 ASINs in Top 10
28.1%
Units
27K
Revenue
$1.6M
Avg. price
$69.98
B07CTBHQZK
$49.98·★4.6·49.8K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20KB0BRDJ28B7
$89.99·★4.5·10.7K revsNutribullet Full-Size Blender Combo, Single-Serve & Large Capacity, 1200W, 64oz Pitcher, 32oz Cup, Extractor Blade, 3-Speed, Pulse, Smoothies, Soups, Sauces, Easy Cleaning, Dark Gray, NBF50500
Units sold7K
Hamilton Beach
1 ASIN in Top 10
10.4%
Units
10K
Revenue
$399.5K
Avg. price
$39.93
B00EI7DPI0
$39.93·★4.2·55.9K revsHamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
Units sold10K
Trending Ninja Blend Boss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GH8PVFHS booked 9K units at $79.97, with ▲ 80.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Price
$79.97
Rating
4.6
Reviews
340
Latest month sales
B0BRDJ28B7
Nutribullet Full-Size Blender Combo, Single-Serve & Large Capacity, 1200W, 64oz Pitcher, 32oz Cup, Extractor Blade, 3-Speed, Pulse, Smoothies, Soups, Sauces, Easy Cleaning, Dark Gray, NBF50500
Price
$89.99
Rating
4.5
Reviews
10.7K
Latest month sales
B00NGV4506
Ninja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Unlock to view ASIN details and product titles
Price
$99.00
Rating
4.6
Reviews
57.1K
Latest month sales
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